Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

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Storytelling Video Marketing Custom Publishing Creativity 100

Stevens & Tate

MAY 27, 2022

You may want to give YouTube another look as it turns out YouTube videos are an excellent way to reach older audiences. The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. When you create YouTube videos, you can post them to Facebook, after all.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind. What is a viral video? Start with a brief.

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Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. Video virality is short-lived, and so is the benefit that comes from it. What makes a social media viral video? What do we mean when we say social media viral video? Did a video outrage or surprise you?

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Viral Marketing Social Media Video Marketing Media 128

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video. Looking to Learn More About Video for Social Media?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Contently

FEBRUARY 14, 2018

And that’s because they know that students who went to Stanford will share that video on Facebook, and the post will go viral among current students and alumni. This is an excerpt from The Storytelling Edge , the Amazon #1 New Release from Contently head of content strategy Joe Lazauskas and co-founder Shane Snow.

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Storytelling Viral Marketing Amazon Template 157

Content Standard

JANUARY 6, 2017

Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your YouTube channel, now a few years old and populated with a lot of content, still serves as a consistent video marketing platform for your team’s ongoing efforts. A Growing Wave.

Facebook 70

Facebook Video Marketing Youtube Budget Programs 70

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing & Strategy Marketing Strategy Product 45

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling employees to be brand storytellers. It’s not cool, fun or exciting. Influence is more than just a noun or verb.

Enterprise Management 315

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 315

Stevens & Tate

MARCH 29, 2019

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 45

Facebook Practices Video Marketing Ads 45

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Video Overtaking All Other Digital Channels. Savvy marketers have recognized the power of online video for years – back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. Per the report, there are: 93.6 575,000 tweets published. Affiliate sales support independent publishing. The Most Useful Advice.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Martech Advisor

NOVEMBER 5, 2019

Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Over the past few years two huge trends have formed to help marketers break through: Digital storytelling. The Power of Storytelling. Storytelling isn’t a new concept for marketers.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

APRIL 13, 2016

From a storytelling perspective, the variables can provide the tension that makes a story compelling. The stories and stunning visuals associated with farming make video an excellent storytelling device. With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season.

Facebook 105

Facebook Social Media Storytelling Video Marketing 105

Convince & Convert

JUNE 25, 2012

Sometimes this notion of “storytelling” in business seems folly, conjuring up thoughts of bedtime, folklore, embellished narrative, and performance art. Video is particularly effective here. The key is this: Good content is not about storytelling; it’s about telling a truly connective story well. Make your customer the hero.

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Storytelling Webinar Metrics Rules Social Media 129

Sprout Social

AUGUST 14, 2018

Videos are perfect for social media. The right video creates the intimacy of face-to-face interaction, without ever asking your audience to leave their sofa. It’s no wonder that social platforms around the world are investing in video. Facebook supports 2.23 How to Create Facebook Stories.

Facebook 91

Facebook Brand Identity Branding Paid Search Agency 91

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Emotional Connections Drive Facebook Shares.

Facebook 103

Facebook Tips Lock-In Work Management 103

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Instagram: Visual Storytelling and Brand Identity Uncover Instagram’s visual-centric approach and harness the power of compelling imagery to showcase your brand’s story and values.

Social Networks 181

Social Networks Business Work Management Social Media 181

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. Whoever edited this sure knows the key elements of storytelling.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Short-form video. Live videos.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 247

Tactics Effectiveness B2B Marketing Management 247

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson , a social media strategist and solopreneur from ACH, at the most recent PRSA Digital Storytelling Workshop. Create thumb-stopping video content.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Outbrain

SEPTEMBER 27, 2019

However, one theme that remained constant throughout was the emphasis on Video. And the best way to do so is through Video Storytelling. What is Video Storytelling? And that’s where Video Storytelling comes in. The Video Storytelling Basics. almost over. Clear Purpose. #1

Storytelling 27

Storytelling Advertising Agencies Advertisements Advertising 27