Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. There are many ways to promote your website for free. In this article, we’ll go over 15 free website promotion ideas you can start using today. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Marketing Insider Group

JUNE 14, 2021

For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. Make sure you have the right resources to produce quality videos for your business. Promote New Videos on Social. Educational videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

Linkedin 140

Linkedin Tips Paid Search Agency Ideal Customer Profiles 140

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

Linkedin 103

Linkedin Brand Identity Branding Work Management 103

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Aura is a good example of community building with their Facebook group. There are no promotions allowed; it’s all about exchanging ideas and experiences.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Heinz Marketing

MARCH 24, 2021

There are a lot of partnerships available for your organization to sponsor events, speak at them, or simply help promote them in exchange for lists. This usually involves promoting to your set database to get X amount of registrants. When starting to promote an event, it’s best to begin by drafting a campaign plan.

Promotion 84

Promotion Banners Ad Exchange Opt-out 84

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development?

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Webbiquity

FEBRUARY 28, 2023

Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 99

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 99

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. How to Do Social Selling on Facebook. This score is based on four components: Establishing a professional brand through your LinkedIn profile.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

The Marketing Blender

OCTOBER 14, 2022

Resources. . You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. 1 Facebook Ads. With over 2 billion active monthly users, Facebook is by far the largest social media platform. 3 LinkedIn Sponsored Content.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. Social media marketing templates streamline the process of creating new content or resources, helping you make the most of your time. When you’re already spread thin, every minute counts.

Social Media 105

Social Media Template Work Management Marketing Management 105

Contently

MARCH 26, 2021

But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all. For instance: Using LinkedIn and Twitter ads to reach your audience with ungated, top-of-funnel content that makes their lives better.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Looking for a solution for your business, you live in a perpetual FOMO that promotes totally ineffective behavior on said social networks. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook.

Email Marketing 342

Email Marketing Personalization Psychographics Marketing & Strategy 342

BOP Design

SEPTEMBER 4, 2019

For many organizations, a lot of resources are poured into ideating and creating B2B content marketing pieces such as blog posts, articles, guides, whitepapers, brochures, videos, etc. However, many organizations fail to properly promote the content once it is created. Run a Paid Promotion on Social Media. Share on Social Media.

Promotion 56

Promotion Tips B2B B2B Thought Leadership 56

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post. Of course, promote it via social media. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Valasys

JUNE 12, 2020

Account-Based Marketing is a marketing strategy that concentrates on allocating marketing resources to engage a specific set of target accounts, those that often constitute the high-value customers. Thus, ABM-ers create valuable personas for running Account-Based Marketing campaigns on LinkedIn that in turn also benefit the sales team.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

SocialPilot

DECEMBER 6, 2023

You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. When someone looks you up on Twitter, they should see insightful questions, on Linkedin find impressive articles and displays of your work and not find anything damaging on Facebook.

Personalization 86

Personalization Brand Identity Branding Tips 86

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Choose based on your time and resources How much time can you commit for social media marketing and management? What kind of content are you more comfortable creating?

Social Media 98

Social Media Features Media Curation 98

Contently

NOVEMBER 22, 2021

Of the businesses that consider their content marketing to be successful, 87 percent are prioritizing the needs of their customers by being helpful over promotional. LinkedIn reins supreme for B2B marketers. Focus your attention on the platforms that get the best results—with some extra attention paid to LinkedIn. Key takeaways.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. LinkedIn is ideal for connecting with professionals in your industry and sharing thought leadership content. Here are some popular platforms to consider: Facebook Ads: With over 2.8

Social Media 78

Social Media Media Brand Identity Branding 78

Contently

OCTOBER 5, 2020

In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Making some changes.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Sprout Social

JULY 21, 2022

Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Examples : Clubhouse, Twitter Spaces and Facebook Live Audio Rooms. Examples: YouTube Live, Facebook Live, Twitch and UStream. Directly connect with others. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145