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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

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Why Your Content May Not Get Traffic: Content Marketing Strategies

Navigate the Channel

It used loss aversion to draw attention, which can be effective because people often want to avoid loss because the pain of losing is greater than the satisfaction of an equivalent gain. Let your audience know about your valuable content to generate interest and drive traffic. WHY IS IT NOT HAPPENING? Everyone does that.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

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Lead Nurturing: How to Nurture Leads & Close Sales

seo.co

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? If so, you need a solid lead nurturing strategy. Most leads won’t convert right away. In fact, at least half of your leads won’t be ready to buy from you right away and will need to be nurtured to become a customer.

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Unlocking the Power of Lead Generation Channels

Valasys

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. And trust me, the potential is enormous!

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Facebook Facebook is a versatile platform that offers a wide range of opportunities for hotels to connect with their audience. Let’s dive in!