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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. This information should all be used to tailor your efforts moving forward. Show Your Brand’s Personality.

Twitter 156
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Marketing For The Small Business: How To Get Started

Marketing Insider Group

Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. I have personally been involved in nearly a dozen website re-designs at companies both large and small. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

But here’s the catch—the research company will only provide information to companies about their own content, not the greater Netflix or Amazon viewership trends. Video only trails “in-person events” and “webinars/webcasts” by less than 10 percent.

Demand 40
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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The lab was christened with fanfare and highlighted in the company newsletter. That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. There was even a NeXT machine.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Pre-Screened & Pre-Qualified – Depending on the hub, a visitor may have been forced to go through a series of screens where they provided detailed information about their needs.

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The Ultimate Cheat Sheet for Mastering Mobile Marketing

Hubspot

How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Make sure the email newsletters you deliver to your subscribers are optimized for viewing on most mobile email platforms -- we'll go over how to do this in a few minutes.

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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Content for Research & Information Informational content provides a way to demonstrate expertise and share valuable resources with prospects and customers. Todd Defren of SHIFT Communications offers another example of thought leadership, with personal perspective and insight. Are you a Search Engine Watch Member? |