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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

No matter what means of communication you choose (even if it involves automation), you’ll want to make sure that messages are tailored and personalized to each prospect on an individual level. Show Your Brand’s Personality. B2B marketers continue to struggle with reflecting their brand’s personality on social media.

Twitter 156
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Marketing For The Small Business: How To Get Started

Marketing Insider Group

Maybe you have hired a freelancer to setup your website or asked anintern to build a Facebook page. I have personally been involved in nearly a dozen website re-designs at companies both large and small. Tactics to look at next include paid search, email, newsletters, webcasts, articles, banner ads and even pay-per-lead programs.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video. Register for the Content Standard Newsletter for more content marketing news and insights.

Demand 40
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Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The lab was christened with fanfare and highlighted in the company newsletter. That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. There was even a NeXT machine.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Some hubs may also offer call screening as part of their process, where someone calls and verifies that there is a real company, a real person, and a real need. Check out all the benefits !

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Consider what is taking the place of the blog: social sites like Facebook and Twitter. In addition to the writing team, at least one person should have the responsibility for organizing blogging initiatives, including maintenance, scheduling, and comment moderation. Encourage social sharing (Facebook, LinkedIn, etc.)

SEO 40
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4 Content Strategies for B2B Corporate Blogging

Online Marketing Institute

Todd Defren of SHIFT Communications offers another example of thought leadership, with personal perspective and insight. Newsletter problems? Are you a Search Engine Watch Member? | The screenshot below illustrates one recent example. Content for Brand Development Blog writing can be an important way to develop brand awareness.