Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. Earlier in June, Facebook announced it would launch funded news shows within Facebook Watch, which is the site's video service that features original programming, both pre-recorded and live. The Question of YouTube.

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Image credit: HubSpot. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Hubspot

AUGUST 10, 2018

But now, YouTube is poised to surpass Facebook for the #2 spot. At the same time, engagement with Facebook Page posts has dropped 50% , and during its Q2 2018 earnings call, the company revealed a plateaued number of daily active users in the U.S. have largely held steady for a few years. That order is as follows: Google.

Youtube 65

Youtube Facebook Marketing Websites Amazon 65

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. I noticed how the ad and landing page were centered around the same product.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Source: Bandwatch.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Source: Bandwatch.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Vidyard

JULY 12, 2021

25 Facts on Using Video in Social Media Marketing from Vidyard Top 25 Facts About Video in Social Media Marketing Are you looking to understand what platforms work best for social media video marketing? Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

DECEMBER 8, 2021

A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. So yes, there might just be some utility in embedding a nicely-shot video to your product or category page, building up your YouTube channel and sharing relevant videos on social media.

Practices 293

Practices Tips Business Emarketing 293

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? Social media has changed.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Hubspot

DECEMBER 12, 2019

Product Manager Zack Reneau-Wedeen notes , "Our team's mission is to help double the amount of podcast listening in the world over the next couple years.". It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We see businesses using more kinds of software, not less, that all needs to work together. Slack -- collaboration hub for work. Slack -- collaboration hub for work. We believe the world has changed.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. YouTube Subscribers increased by 37%.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Navigate the Channel

JUNE 21, 2023

Facebook has the distinction of being first to the party (sorry, LunarStorm, SixDegrees and MySpace), so it has many users, but its evolution from a Harvard dorm room to 2.93 billion monthly active users is partly because so many organizations and businesses default to Facebook. Facebook is still growing, but at a rate of 1.6%

Business 65

Business Social Media Youtube Facebook 65

Marketing Insider Group

APRIL 6, 2021

They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Source: HubSpot. With content marketing. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

AUGUST 31, 2017

Social networks are constantly innovating new products and making tweaks that are hard to keep up with, which is why we started writing this monthly social media news roundup. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month.

Social Media 73

Social Media Facebook Youtube Emarketing 73

ClearVoice

OCTOBER 14, 2022

Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. So now that this "pivot to video" buzz has largely subsided (at least until the next major Facebook algorithm change, am I right?), Here on the HubSpot content team, we wanted to take on the shift, responsibly. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. In under two hours, they cover strategy basics, types of content, production, and tracking. YouTube Creator Academy.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Navigate the Channel

JANUARY 8, 2024

What’s working? How does that work exactly? These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. Storytelling works because it can establish an emotional connection, and emotions are a driving force behind consumer behavior.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

APRIL 12, 2021

Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. How Performance Marketing Works. It may be general brand awareness, sales for your new product line, more leads, or something else. Let's say Brandon Blackwood just came out with a new product.

Paid Content 92

Paid Content Work Management Advertising Agencies Paid Search Agency 92

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. How Digital Media Buying Works. Think Google Adsense and Facebook Audience Network. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. Also, this is by no means an exhaustive list, just the major players and some of these platforms work for more than one type of social media. It’s likely YouTube is a great starting point for B2B marketers.

Paid Content 132

Paid Content Social Media Media B2B 132

Hubspot

FEBRUARY 11, 2018

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable story. The 10 Most Watched YouTube Ads of 2017.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Mari Smith Mari Smith is known as “the Queen of Facebook.” Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. For example, the free HubSpot plugin helps you generate leads for your website. If you want to see WordPress in action, you can check out its official showcase , which includes websites like TechCrunch and the official Facebook Newsroom. HubSpot CMS. WordPress Pricing.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Outgrow

JUNE 20, 2022

Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer. So products like growth SaaS, and Web 3, I think all of those are still growing.

Paid Content 52

Paid Content Communities Work Management Product 52