SEO vs. PPC: When to Optimize and When to Pay for Traffic
Hubspot
JULY 18, 2019
There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). What is SEO? What is PPC? SEO vs PPC Statistics. This data supports the PPC method as it involves buying ad space at the top of the SERP.
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