Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Determine Your Goal. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. You can follow any responses to this entry through the RSS 2.0 After being picked up by local media and sports commentators, fans raved about the new jersey. Like Be the first to like this post.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. To learn more about Facebook’s contest rules, visit their Page Guidelines.

Social Media 100

Social Media Media Rules Guidelines 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Name recognition increased 67% after two years of running the commercials.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. You can follow any responses to this entry through the RSS 2.0 Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Valasys

JANUARY 21, 2020

4) Re-energize Your Email marketing efforts: HubSpot predicts that email marketing will continue to grow in the year 2020. Marketers can automate their content curation, social media posts, RSS feeds, marketing flows; however, automating customer interactions & troubleshooting should be avoided.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. You can follow any responses to this entry through the RSS 2.0 Give your network a boost with PeopleMaps The answer is in PeopleMaps.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Give me some reasons how a blog on my site can contribute to lead generation and business growth”. Statistics show that the more frequent the posts, the better your lead generation. What are your goals? How do I get people to read it? How to I build subscribers?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. But that’s another story.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

OCTOBER 7, 2012

So instead of scrambling to read through hundreds of RSS feeds before work on Tuesday, take a look at this roundup of top marketing stories of the week. Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook?

Facebook 28

Facebook Planning Thought Leadership RSS 28

Hubspot

MAY 8, 2012

Display a clear call-to-action module to subscribe to your blog, along with an RSS subscription button and a simple, one-field email opt-in form near the top of your blog -- above the fold. You can also use the extra real estate on this page to better demonstrate your blog's value, as we did with HubSpot's blog subscription landing page.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) You can follow any responses to this entry through the RSS 2.0 Do we need to create rules or procedures for using it? How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Blog RSS Feed. Let's get a few low-hanging fruit features out of the way first.

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

FEBRUARY 10, 2014

Considering their utmost importance, you might also want to consider these other ways to generate more blog subscribers. 2) RSS Feed (Must-Have). HubSpot users have a built-in comments engine for blogs hosted on our COS , and other popular comment engines include Disqus and Livefyre. 3) Author Profiles.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. You can follow any responses to this entry through the RSS 2.0 Clear header with big title and date/time of the event. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? A B2B blog is the perfect online tool to accomplish that. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

NOVEMBER 18, 2010

Generate More Leads - for Cheaper! In a survey conducted by Hubspot about Inbound Marketing, it was revealed that businesses spending 50% or more of their Marketing budget on Internet Marketing activities spent 60% less per lead than businesses that spend 50% or more of their marketing budget on Traditional channels. (The

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

JUNE 26, 2012

Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). HubSpot, Google Alerts, HootSuite, etc.) Check Facebook to wish contacts a happy birthday.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Hubspot

JUNE 8, 2010

Browsers are how most of us use social networks like Facebook. News Reading -- Do you use an RSS reader to read articles from blogs and websites? The problem with RSS is that most readers are ugly. For this problem, I recommend using Amplify as a simple way to automatically post shared content to Twitter, Facebook , Ping.

Marketing Management 28

Marketing Management Marketing Budget RSS Budget Programs 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. We're talking Facebook friends.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

OCTOBER 6, 2010

Subscribe to Your Blog - Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Connect in Social Media - Just like giving people the option to subscribe to your blog, give them insight and reason into why they should connect with you on Twitter, Facebook and LinkedIn.

Landing Pages 28

Landing Pages RSS Top of Funnel Advertising Funnels 28

Content Standard

JANUARY 29, 2015

Experiment with what’s new in your industry, whether it’s a mobile app or Facebook feature, to see how it could work to drive results. Section Editor, HubSpot. I also lurk in a private Facebook group where people frequently share fascinating digital marketing stories and examples. Ginny Soskey, @gsosk.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Hubspot

MAY 3, 2012

This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. not-so-coincidentally, where all of our leads end up at some point. 7) Conduct a Survey.

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

JUNE 7, 2010

When you ask someone with a successful social media presence how to build your own audience, the answer most often is, “Write a blog post, tweet it to your following, and share it on Facebook and LinkedIn.” But what if you do not have many followers on Twitter or Facebook Fans? Connect with HubSpot : First, it is cheaper.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Valuable content is the meat that attracts visitors and leads to your company. What marketing resolutions do you want to make?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. 6) Blog posts provide pathways to qualified lead generation.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

MAY 29, 2012

It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. You're probably used to getting plenty of Facebook alerts in your inbox -- you know, when someone comments, likes, tags, what have you.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Network Marketing 28

Hubspot

SEPTEMBER 30, 2015

Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

JUNE 23, 2010

F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28