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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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4 Ways to Reduce Your CPL on Facebook by 50%

Metadata

Why aren’t more B2B marketers advertising on Facebook? Yet, according to Social Media Examiner, only 65% of B2B marketers use Facebook ads. This past year, we made Facebook a priority, and it’s been one of our best-performing channels. Step #1: Reach the right people on Facebook. Why so few?

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How to Deliver a Great B2B Sales Experience

Webbiquity

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. Next, consider feedback from the sales team.

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How to Make the Most of Sales Networking – Tips, Mistakes, and Examples

Hubspot

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. For example, you can talk to others to explore job opportunities, discuss co-marketing ideas, or learn about different companies. HubSpot asked sales professionals where they got the best quality leads from.

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15 Marketing Newsletters You Need to Follow

Scoop.it

In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? There are numerous reasons why you would read a marketing newsletter. For one, they can provide you with the latest market research. HubSpot’s Marketing Blog.

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Marketers Weigh In: Which Live Video Platform Should You Use, and When?

Hubspot

So when my colleague, Marketing Blog Staff Writer Sophia Bernazzani , recently covered an entire discussion around which is better -- Snapchat, or Instagram -- I thought, “That’s a great idea. This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat.

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The No-BS Buyer’s Guide From Actual Metadata Customers

Metadata

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. Expanding to Facebook dropped it by 50%. But that’s just the beginning.