Marketing Insider Group

SEPTEMBER 2, 2015

You can start with the data generated by your mobile web/application channels, offline sources/point-of-sale, CRM, email/SMS databases, beacons and sensors, as well as your call centers. Recency issues can also arise as data ages or as it gets passed from one system to another for processing. Photo Source ).

Personalization 100

Personalization Marketing Management SMS Mobile Marketing 100

Adobe Experience Cloud Blog

DECEMBER 20, 2010

discussed the top seven ways to utilize marketing automation to generate more sales revenue. Use those that are finding you from search, or following you on LinkedIn or Facebook, and the actions surrounding these channels as a trigger for campaigns. Use marketing automation driven campaigns to generate more referrals.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Modern B2B

AUGUST 15, 2019

When I was a whippersnapper it was recency, frequency and value (RFV) modelling to pull out those that were likely to generate the most revenue from or more likely to purchase again. Look at Facebook, Amazon and Netflix. As marketers, we’ve always used whatever valuable data is available to us to inform our strategies.

Intent Data 45

Intent Data Intent Campaigns Privacy Policies 45

Martech Advisor

MARCH 26, 2020

Consolidating data within an AI-powered platform like CleverTap allows companies to seamlessly integrate, store and analyze data, as well as generate insights and enable micro-segmentation for marketers to leverage when devising strategic campaigns orchestrated across multiple channels. " Also, these segments need not be static.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Hubspot

APRIL 2, 2012

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Then we deleted the post and reposted it manually from our Facebook page.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

APRIL 2, 2012

Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. Then we deleted the post and reposted it manually from our Facebook page.

Facebook 28

Facebook Budget Programs API Tools 28

Hubspot

FEBRUARY 23, 2012

Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Twitter and Facebook speak a different language -- what your audience looks for on one is not the same as what they look for on the other. Facebook: Engage and Redirect.

Twitter 28

Twitter Facebook Click Rate Lead Scoring 28

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. It actually caused Twitter to block the #EE09 hash tag at the hotel for a short period of time due to the amount of traffic generated. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Hubspot

JANUARY 11, 2012

Dan's research showed no significant correlation between the number of comments a blog post received and the amount of traffic that blog post generated. Dan has found that articles tend to be shared on Facebook far more on weekends than on weekdays. In other words, the conversation didn’t drive traffic. Klout is worthless.

CTR 28

CTR Click Rate Broadcasting Correlation 28

Martech Advisor

DECEMBER 6, 2019

For example, did you know that Facebook turned profitable in 2009? Without this predictive understanding, Facebook would not have inclined towards investing in customer/user acquisition at a loss for 4 years. For example, the average time that a consumer holds a Netflix account and actively pays for it is 25 months of subscription.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Hubspot

MAY 3, 2018

If you've been managing a Facebook Business Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with the organic posts you publish to that page. Why Your Organic Reach Has Declined on Facebook. Boland, now Facebook's VP of Publisher Solutions, is right.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Hubspot

SEPTEMBER 1, 2011

Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.)

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Hubspot

JANUARY 9, 2012

Note: Make sure that your share buttons link to your landing page, not your thank-you page – otherwise your viewers will have access to your content without filling out your form, and you’ll be missing out on valuable lead generation. To learn more about landing pages and thank-you pages, download the free ebook here!

Optimization 28

Optimization Conversion Landing Pages Hubspot 28

readwrite

FEBRUARY 25, 2008

According to a press release, Microsoft’s new engagement mapping tool assigns and measures value “on a real-time basis and takes into account the impact that recency, frequency, size and ad format (such as rich media and video) have on a consumer?s This is probably the end game that Facebook is aiming at with Beacon.

ROI 40

ROI Ad Frequency Advertisements Advertising 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Lead Scoring and Grading With lead scoring, you automatically qualify leads based on demographics and BANT criteria as well as specific prospect behaviors, including recency and frequency. Marketing Programs / Lead Generation. In either case, you still need to know how to drive and where you want to go.”. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Single Grain

MARCH 6, 2020

Take a look at this example that demonstrates that Google prioritizes recency. This is particularly true considering that 57% of B2B marketers have named SEO as their most powerful lead generator, and 72% have named content marketing as their most effective SEO tactic. Think about Facebook marketing, for example.

SEO 138

SEO SERP Lead Scoring Lead Ranking 138

Online Marketing Institute

JANUARY 3, 2013

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer. So how is that banner different?

Banners 40

Banners Enterprise Management Eye-Tracking Click Rate 40

Customer Experience Matrix

JANUARY 3, 2013

Splits can be based on logical conditions, random selections, or auto-generated cells with all possible combinations of specified variables. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Liveintent

SEPTEMBER 29, 2022

Identity resolution unlocks revenue-generating opportunities for businesses. Or, instead of reaching Ryan with general ads for their brand, Terra can target him with ads for the raincoat or the backpack on his Android phone, across Facebook and the open web, for example. Confirm data sources and acquisition recency.

ROAS 98

ROAS Ideal Customer Profiles Loyalty Paid Search Agency 98

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Format: Which offer format does your list prefer?

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Hubspot

FEBRUARY 23, 2011

Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. The news feed is the #1 most visible real estate on Facebook. Facebook's Algorithm: EdgeRank. 20 Tips to Get Your Content Seen on Facebook. Focus on positive and fun content on Facebook.

Facebook 28

Facebook Tips Copyright Landing Pages 28

Hubspot

JULY 12, 2010

When “Latest” is selected, the results that are displayed in Google can be from a variety of sources including blogs, Facebook , and traditional news outlets; but if the most recent story comes from Twitter (and it frequently does), then that is what is shown first. Tweet regularly.

Lead Scoring 28

Lead Scoring Lead Ranking Twitter Google 28

Hubspot

DECEMBER 26, 2012

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. Format: Which offer format does your list prefer?

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. Simplicity.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40