Martech

MARCH 18, 2024

I am the first generative AI chatbot for marketing technology professionals. By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Budget Programs 119

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 119

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Why isn't my website appearing in Google? What is blogging?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Sharpspring

AUGUST 24, 2022

Every other business is producing content on a regular basis. Planning is the first step to success in generating new content ideas, so make sure you know how to record and develop your concepts prior to looking for more. Google Search. Google Trends. The pressure is real. Here are a few ideas….

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

NOVEMBER 23, 2023

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. Can you generate leads with content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Obviously, it’s the marketing channel no business can ignore. Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Martech Advisor

NOVEMBER 14, 2019

Every November, National Entrepreneurs Day recognizes and celebrates the contribution of newly minted business owners. Read on for: Six tips for entrepreneurs and new business owners. If you are an entrepreneur or the owner of a small business/growing startup, this day celebrates your role and potential.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Valasys

JANUARY 23, 2023

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. Small businesses may boost their internet visibility with pay-per-click (PPC) advertising. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. Marketers may pick several sites to enhance ROI.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Outbrain

NOVEMBER 16, 2022

45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. What are paid traffic sources?

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. Much of the time, you can use Google Analytics (GA) for this. A free plan is available, but for a small cost, you can access many helpful features.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. These users probably had to make a conscious effort to avoid Google.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Two-thirds of Facebook users (66%) get news on the site.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Go Beyond SEO

APRIL 25, 2024

In today’s digital age, having a strong online presence is essential for the success of any business. So how exactly does local SEO benefit your pest control business? Local SEO helps you achieve this by improving your website’s ranking in search engines like Google.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Kevin Indig

JANUARY 3, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. This is the power of Ahrefs Webmaster Tools!

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52

Valasys

JULY 26, 2021

An effective B2B marketing strategy focuses on generating quality leads, and building a strong pipeline will help you maintain a stable growth rate. In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. How can lead generation happen?

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Unbounce

NOVEMBER 18, 2021

Yep, this is a line commonly heard in many businesses , especially small businesses where the number of marketing team members can generally be counted on one hand—or even just one finger. Raise Craze: Small but Mighty. Or, more precisely, Facebook. Sounds familiar?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? The landing page wasn't busy. As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? Facebook landing pages have the same goal.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Optinmonster

APRIL 6, 2021

Do you want to learn how to create a Facebook landing page to drive more conversions from your social posts or paid ads? Facebook is one of the most popular resources for any new marketer or business owner. Plus, Facebook has become one of the best paid advertising platforms at your disposal. Ready to give it a try?

Landing Pages 72

Landing Pages Paid Content Facebook Optimization 72

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Kevin Indig

JUNE 19, 2023

SGE is not ready to go live Avram Piltch, editor-in-chief at Tom’s Hardware, makes several good points (and a few less good ones) about the potential impact of SGE (bolding mine): If Google were to roll its SGE experience out of beta and make it the default, it would be detonating a 50-megaton bomb on the free and open web.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Top Rank Marketing

DECEMBER 20, 2023

How is your business using Pinterest? Over 450 million active users is no small number. X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. This is because Google’s search algorithms often like good pins. Try it out yourself and then check the referral traffic in your particular analytics tool.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Outbrain

NOVEMBER 1, 2021

Small businesses are often faced with the challenge of marketing effectively on limited budgets and resources. Compared to the big brands, this may seem to leave few options for small businesses to promote themselves and reach their target audiences. However, nothing could be further than the truth. Local advertising.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

ConvertKit

OCTOBER 30, 2018

Which is better: paid traffic or free traffic? At a first glance, it may seem like free traffic is better because, well, it’s free! The issue that comes with optimizing your affiliate marketing content only for free traffic is that it takes a long time before you see real growth. Faster growth. You can see growth today!

Paid Content 58

Paid Content Traffic Advertising Channels Adwords 58

Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Demand generation is what marketing is all about. Creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Lead Generation Ideas for Startups. Lead generation is a strategy for driving traffic to your product or business. Free startup listing. Host a webinar to get new leads.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. billion users by 2027 (Forbes) 76% of social media users have purchased something they saw on social media The United States remains the largest social media ad market globally (Statistica) 94% of marketers use Facebook.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? People actually click on B2B ads on Facebook ? The only way to do that is by building a data-driven demand generation engine. Understanding how to build your demand generation strategy starts by pinpointing where you’re at, both as a company and marketing team.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Atomic Reach

JUNE 3, 2019

Roughly half of American small businesses do not have a website. 80% of people stop doing business with a company because of poor customer service. Consumers are most likely to trust a business that makes it easy to contact people at the company. How are customers finding out about your business? Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91