Remove gatekeeper
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The Art of Qualified Appointment Setting: Strategies to Secure High-Value Meetings

Only B2B

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. According to HubSpot , personalized emails have a 6% higher open rate and a 74% higher click-through rate compared to generic messages. Appointment setting is not without its challenges.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

The product offers advanced lead generation capabilities with full integration to client CRM systems and marketing automation tools like SalesForce, Marketo, Eloqua, HubSpot, Mailchimp , and others. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). The Lessons.

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Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Unriddled: The Tech News You Need.

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How To Write an Outreach Email + Email Outreach Strategies & Tips

Optinmonster

Here’s a really great example of a cold email subject line that grabbed my attention: Ian Chew not only referenced Facebook ads in his subject line–which is something I’ve written about–but he referenced Facebook group ads: something I’ve done that I haven’t heard of many other people doing.

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The Best Cold Call Script Ever [Template]

Hubspot

Some people add how they pronounce their name on Facebook and LinkedIn. Cold Calling Script Variation As a sales leader at HubSpot, I love assisting newer reps close big deals, because I've been in their shoes. Gatekeepers are more likely to pass along "Dan Tyre, Director of Sales at HubSpot" than "[Name], sales rep at HubSpot."

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

Anyone can access the internet, but they have to go through traditional gatekeepers: ISPs and web browsers. It’s great to think that these gatekeepers will always provide fair access to the web and do the right thing by consumers, but um, have you seen the headlines recently? Blockchain could be a solution to this.

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The Networker's Dream

The Effective Marketer

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.