Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. Social media can bring joy. It’s corn. ??

Social Media 140

Social Media Media Privacy Transparency 140

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media. Website traffic.

Branding 130

Branding Brand Identity Marketing & Strategy Eye-Tracking 130

Sprout Social

FEBRUARY 18, 2020

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Your monitoring approach should start with listing everything you want to keep track of and how you’ll be responding to those messages.

Social Media 135

Social Media Branding Brand Identity Media 135

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze the competition.

Marketing Budget 112

Marketing Budget Budget Programs Enterprise Management Work Management 112

Sprout Social

MARCH 8, 2021

Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.

Content 129

Content Trends Social Media Eye-Tracking 129

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. Plus, AI can significantly save time and increase efficiency in this process by quickly sifting through social media platforms to find influencers who meet your criteria.

Sales Management 87

Sales Management ROI Planning Work Management 87

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.

Video Marketing 130

Video Marketing Tips Viral Marketing Custom Publishing 130

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. What should you be tracking? These are generalized across social media channels. Specifics that you track will vary by industry, business and campaigns. How to Mine Your Social Media Data for a Better ROI.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Also, if you create entertaining and unique content, your videos have a high potential to go viral.

Effectiveness 131

Effectiveness Business Advertising Agencies Viral Marketing 131

Convert

JANUARY 17, 2024

So start by building a brand others are referencing, including into lists, discussing on social media, etc. I hope Google will also come up with some tracking solution (just like they did for Discover) which will make the optimization strategy even easier and more predictable for it. There’s no easy way to become a brand.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ).

Youtube 134

Youtube Verticals Mobile Marketing Video Marketing 134

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

seo.co

FEBRUARY 15, 2022

There are also plugins to integrate your social media efforts into your blogging. That’s because a lot of readers today still check out updates from their favorite blogs through RSS readers, which provides a convenient method for them to track topics under one roof. Post on Social Media. There are plugins for design and layout.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Build social proof.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

SocialPilot

FEBRUARY 12, 2024

It has become more than a mere social media platform. You may search for one or more terms by separating them with quotation marks, such as ‘social media’ and ‘social marketing.’ This way, brands can find trending posts and conversations in tier niches and participate in them to gain engagement.

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. Discover Trends of What People Like. If data tracking is available, you should always set it up as soon as possible.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Hubspot

NOVEMBER 13, 2023

Additionally, the rising trend of unboxing videos on social media sites can intrigue potential new customers and convert them into buyers. With the rise of unboxing videos as a trend, people expect more from their online order’s packaging, hoping for an unboxing experience that's both ASMR-like and genuinely delightful.

eCommerce 73

eCommerce Best Practices Word of Mouth Viral Marketing 73

Buffer

MARCH 29, 2023

That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Sprout Social

OCTOBER 24, 2022

You want to know how to go viral on Instagram. But going viral on Instagram is far from easy. In this article, we’ll walk you through 11 tips for how to go viral on Instagram. Understanding your target audience on Instagram will help you create more relatable content that’s more likely to go viral. Keep an eye on trends.

Viral Marketing 86

Viral Marketing Ideal Customer Profiles Branding Brand Identity 86

Hubspot

JUNE 10, 2016

Viral videos can be viewed in every continent across the world in a matter of hours. With things moving at such a fast pace, trends can disappear before we even have time to craft a meaningful message in response to them. A Simple Guide to Navigating Trending Content. Discovering Trending Content. 3) Google Trends.

Trends 28

Trends Content PR Viral Marketing 28

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Metadata

JULY 21, 2022

Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy. 2) They break through social media algorithms and guarantee reach. Because the two work better together.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

Content Standard

OCTOBER 13, 2015

Snapchat is offering brands a new take on a well-established trend: the selfie. Millions of selfies are shared each day across social media networks. In fact, selfies make up nearly a third of all photos taken by users ages 18-24, Adweek reports, largely on social media platforms like Facebook and Instagram.

Planning 40

Planning Eye-Tracking Social Media User-Generated Content 40

Stevens & Tate

NOVEMBER 19, 2019

For example, one brand might put out a video that goes viral. You should also be careful about following the latest trends within your industry. Many branding trends are often short-term tactics that may hurt your long-term strategy. Engage them on social media. Track Your Competitors.

Branding 49

Branding Brand Identity Marketing & Strategy Loyalty 49

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 26, 2019

Because a brand’s social media feeds are meant to attract existing and new customers, creating engaging content catered to them is key. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Social media is changing all the time. Build a brand.

Tips 74

Tips Business Customer Satisfaction Work Management 74

Stevens & Tate

NOVEMBER 19, 2019

For example, one brand might put out a video that goes viral. You should also be careful about following the latest trends within your industry. Many branding trends are often short-term tactics that may hurt your long-term strategy. Engage them on social media. Track Your Competitors.

Branding 40

Branding Brand Identity Marketing & Strategy Loyalty 40

Sprout Social

SEPTEMBER 24, 2018

Do you have the kind of brand that’s always reporting on the latest #trending gossip? News posts are tricky, as they’ll require you to keep a close eye on your sector and make sure you have your facts straight before you post. View this post on Instagram. A post shared by Cheddar (@cheddar) on Jun 20, 2018 at 2:39pm PDT.

Verticals 104

Verticals Youtube Ad Frequency Ideal Customer Profiles 104

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Social Media 135

Social Media Campaigns Media Best Practices 135

Single Grain

NOVEMBER 29, 2023

Staying relevant in the world of social media marketing is a challenge. So how do you take your social media marketing strategy to the next level? In this article, we will cover TikTok for business and discuss why it’s essential for brands to use this app in their social media strategy. What does this mean for businesses?

Social Media 52

Social Media Media Marketing & Strategy Business 52

SnapApp

APRIL 4, 2018

Orbit Media | Co-founder and CMO. . . These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . Activities - Marketing partners with sales leadership to track total activity volume of the outbound SDR team. . Pipeline Trend by Month.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The truth is you need an effective organic social media marketing strategy if you even want to succeed with ads.

Paid Social Agency 136

Paid Social Agency Social Media Work Management Organization 136