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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Search Result URL Information.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

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How to Optimize Content for Generative AI

Convert

I am sure there will be more and more studies like these shedding more light on what it is AI engines are looking for when generating their answers. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots.

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How to Create an SEO Strategy for 2018 [Template Included]

Hubspot

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101
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Using STAT to Identify Featured Snippet Opportunities

Moz

So, for example, if you did a search for something like "Is coffee good for you," you're going to see an answer box saying, "Recent studies found that coffee drinkers are less likely to die from some of the leading causes of death.". You might want to start investigating which long-tail keywords you could potentially optimize your site for.

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7 Steps to Refresh Old Blog Posts for SEO

ClearVoice

It can increase your blog traffic, get eyes on lower-performing posts, and increase time on site. Are there newer studies and statistics you can share? You can use k eyword research tools to find both new short- and long-tail keywords. Refreshing old posts allows you to increase the quality to your current standards.

SEO 98
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Headline writing: 10 ways to get more eyes on your content

Sprout Social

” with a compelling title that stops readers in their tracks. Notice that many case studies likewise use specific figures (“How We Increased Our Social Shares by 112%”) to signal that a study was actually conducted and the numbers aren’t just fluff. How long your titles should be is situational.