Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Livestream shopping trends.

eCommerce 142

eCommerce Trends Social Media Amazon 142

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.”

Planning 226

Planning SWOT Allocation Contingency Planning 226

Conductor

MARCH 29, 2022

As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. eCommerce Traffic Trends: The End of the Boom? The trend line makes it clear that the pandemic has accelerated organic eCommerce traffic overall.

eCommerce 115

eCommerce Paid Content Features Trends 115

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. Focus on User-Generated Content (UGC).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. The solution?

Social Media 112

Social Media Marketing Attribution Automation Personalization 112

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Finding the right information is tricky. Finding the right information is tricky. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketri

NOVEMBER 8, 2023

At Marketri, we understand the science of modern marketing and the reliance on accurate data to make informed marketing decisions. In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. The goal of any landing page is to convert visitors into customers.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 109

Business Analysis Work Management Forecasting 109

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. This information should not only be informative, but also relevant to the problems the recipient is facing and that your product/service is solving.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers.

Trends 90

Trends Eye-Tracking Planning eCommerce 90

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

SWOT 93

SWOT Budget Programs Eye-Tracking Advertising Benchmark 93

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? How Often Should You Blog?

Paid Search Agency 317

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 317

Oktopost

SEPTEMBER 4, 2019

These tools are helpful for investigating historical and current web technology trends; assisting in lead generation ; finding up-to-date keyword statistics; gleaning insights into the collective marketing hive mind; or generally improving your ecommerce marketing. It provides market analysis, dossiers, and raw information.

Budget Programs 82

Budget Programs Research Software CMO 82

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 98

Paid Content Research Product Youtube 98

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. Ready to Move from Trend to Actionable Strategy?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. But fear not! But why is this important?

Forecasting 136

Forecasting SEO Terms and Conditions Marketing Analytics Tools 136

BOP Design

FEBRUARY 11, 2022

As B2B marketers, we are fascinated by all the trends, preferences, challenges, and needs that go into making purchasing decisions. While it can take a significant investment, it often provides highly accurate results, more so than other forms of consumer research. Common tools used in neuromarketing are eye-tracking and facial coding.

Eye-Tracking 116

Eye-Tracking Leads Lead Marketing Qualified Leads 116

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. The shift to research online by buyers also fueled the boon. Another aspect of SEO that’s critical for saturation evaluation is looking at emerging or trending keyword metrics. Competitive Research.

Lead Ranking 276

Lead Ranking Lead Scoring CMS Development Content Marketing 276

Webbiquity

AUGUST 9, 2022

Beyond the array of eye-catching professional templates you can pick from, you also have access to a presentation workflow system for your team. To avoid this kind, research on the organization or business you’re presenting to and incorporate those insights into your presentation. Personalize your pitch. Use simple language.

B2B Marketing 267

B2B Marketing Tips B2B B2B Sales 267

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

LeanData

JUNE 23, 2021

In doing so, B2B buyers now expect the world-class customer journey experiences fostered by the best B2C brands, and potential buyers are better informed than ever before with the wealth of information available at their fingertips. The post 5 Sales Development Trends to Watch in 2021 appeared first on LeanData.

Trends 59

Trends Paid Search Agency Advertising Benchmark Eye-Tracking 59

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Information Is More Accessible. They have more access to information than ever before.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Sprout Social

OCTOBER 18, 2023

And this trend is likely to continue. Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. But listening can inspire and inform new content that resonates.

Social Media 118

Social Media Examples Work Management Media 118

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content.

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 61

Marketing Budget Trends Cross-Selling Marketing & Strategy 61

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 90

Analysis Marketing AI Examples SWOT 90

Top Rank Marketing

JANUARY 15, 2024

Our own research found that of the 85% of B2B brands using influencer marketing, only 34% describe their B2B influencer marketing strategy as “extremely effective. ” Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. Success, however, is not guaranteed.

B2B Thought Leadership 133

B2B Thought Leadership B2B Thought Leadership B2B Marketing 133

Only B2B

OCTOBER 26, 2023

We will delve into the best practices, strategies, tools, data, and future trends to arm you with the knowledge needed to navigate the intricate landscape of MQL lead nurturing. Nurturing MQLs involves relationship-building and providing valuable information until they’re sales-ready.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

Belkins

JANUARY 21, 2020

Know the stack, know the prospects The way your prospects use hardware and software, their responsiveness to new solutions can be an eye-opener your sales campaigns need. Make new discoveries Whenever you enter a new market, there is no such thing as irrelevant information. Every little thing counts.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Research indicates that brands with a dominant share of voice have a 23% higher likelihood of being recommended by consumers.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control.

Brand Identity 139

Brand Identity Branding Eye-Tracking Social Media 139

SalesGrape

FEBRUARY 2, 2024

Market Expansion: For small businesses eyeing market expansion, outbound calling is a strategic tool for reaching new audiences. Business development companies can conduct market research to identify untapped opportunities, followed by targeted outbound calls to introduce the business to potential clients and partners.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Martech

AUGUST 11, 2021

These opinions are a valuable resource to protect your brand health, detect emerging trends, and keep a watchful eye on competitors’ performance with consumers. Tracking these measurements over time shows how your brand performs online and is a critical element for early crisis detection.

Social Media 133

Social Media Marketing AI Media Brand Identity 133