Content Standard

DECEMBER 6, 2023

The answer is market research. The Power of a Research-Informed Content Strategy One of my favorite examples of the importance of leveraging market research comes from a decision support SaaS client who had been struggling for years to gain ground against larger competitors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Marketing Insider Group

OCTOBER 11, 2023

In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. Are you surprised? You’re not alone.

Lead Ranking 273

Lead Ranking Content Lead Scoring Keywords 273

NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.”

Planning 223

Planning SWOT Allocation Contingency Planning 223

Webbiquity

FEBRUARY 17, 2022

Web research can be helpful in finding inspiration, but don’t be a copycat. What’s most important is to understand your buyers, where they search for information, and what language and messaging will resonate with them. Do Your Research. Research is the key to success. Keep an Eye on Trends.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? How Often Should You Blog?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Looking to track where and how far certain applications are spreading across the web? Just tell Datanyze what to track, and you’ll get queries and reports that will tell you exactly what’s going on. Price: Free.

Budget Programs 81

Budget Programs Research Software CMO 81

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

JANUARY 18, 2024

So, do your research. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. This information should not only be informative, but also relevant to the problems the recipient is facing and that your product/service is solving.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Why B2B buyers’ journey benchmarks are different from B2C.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Convince & Convert

NOVEMBER 30, 2023

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features?

Social Media 105

Social Media Advertisements Advertising Tools 105

BOP Design

FEBRUARY 11, 2022

While it can take a significant investment, it often provides highly accurate results, more so than other forms of consumer research. When people take part in research studies, they often aren’t completely honest – particularly in survey responses or group interviews. The Need for Speed. Who’s Using Neuromarketing? Time Warner.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

Marketing Insider Group

MARCH 10, 2021

Nothing but information between links would set them apart. Google calls attention to these features with larger font, eye-catching images, outlines, and more. Featured snippets show concise information from a target page. If a SERP contains related questions, track the question as a keyword. Featured Snippet.

SERP 278

SERP Paid Search Agency Features Companies 278

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Ranking 105

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

SWOT 95

SWOT Budget Programs Eye-Tracking Advertising Benchmark 95

Marketing Insider Group

NOVEMBER 29, 2022

Without a well-designed and informative website, you can miss out on connecting with potential customers or supporters and spreading brand awareness. The website’s clear breadcrumb navigation makes it easy to check crucial details like flight information in just a few clicks. Research from GoodFirms shows that 38.5%

Marketing Websites 290

Marketing Websites Paid Search Agency Click Rate Mobile Marketing 290

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses. Research their content strategy Once you have a shortlist of competitors, look at their online content.

Planning 103

Planning Paid Search Agency Advertising Benchmark Analysis 103

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making.

Business 104

Business Analysis Work Management Forecasting 104

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. The B2B buyer has been evolving for some time, choosing to investigate and research on their own before ever initiating contact with sales. Information Is More Accessible. They have more access to information than ever before.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process. Guest post by Keith Fenech. Click to enlarge.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Convince & Convert

DECEMBER 13, 2023

Whether it’s entertainment, information, arts and crafts tutorials, or even children’s lullabies, your video should always appeal to a certain audience you want to come back for more. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Webbiquity

AUGUST 9, 2022

Beyond the array of eye-catching professional templates you can pick from, you also have access to a presentation workflow system for your team. To avoid this kind, research on the organization or business you’re presenting to and incorporate those insights into your presentation. Personalize your pitch. Use simple language.

B2B Marketing 264

B2B Marketing Tips B2B B2B Sales 264

Belkins

JANUARY 21, 2020

Know the stack, know the prospects The way your prospects use hardware and software, their responsiveness to new solutions can be an eye-opener your sales campaigns need. Make new discoveries Whenever you enter a new market, there is no such thing as irrelevant information. Every little thing counts.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Perhaps that’s why chatbot popularity is on the rise: our research found that 55% of customers have used chatbots for simple customer service — up from 43% in 2020. What’s next for automated customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. The biggest is learning how to quantify the available information on the social web and determining what really matters. Read more about it here.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We The various research types all involve the brain in some capacity.”. Dr. Simon elaborated on the use of multiple tools to track participants’ reactions. “We

Video Marketing 134

Video Marketing Eye-Tracking Case Studies Sample 134

Top Rank Marketing

NOVEMBER 7, 2023

They inform, inspire, and even entertain. To kick off our research, we asked respondents to rate their level of effectiveness in influencer marketing. The answers were eye-opening. Measurement is essential In our research, 93% of respondents said the pressure to prove marketing ROI has increased in the past year.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Sprout Social

OCTOBER 18, 2023

Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. But listening can inspire and inform new content that resonates. Lean on pre-built noise exclusion options.

Social Media 120

Social Media Examples Work Management Media 120

Ignite

JULY 12, 2017

In the context of neuromarketing, this translates to eye-tracking technology that allows neuromarketers to determine the ideal placement of menu items, what draws customers’ eyes first, and more. But in this case Big Brother leads to more informed marketing decisions and better results for businesses.

Research 59

Research Advertisements Advertising Eye-Tracking 59

Biznology

DECEMBER 15, 2021

This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. All eyes are on AI. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Vidyard

AUGUST 4, 2021

a cognitive neuroscientist who serves as Chief Science Officer for science-backed marketing and sales training provider Corporate Visions and a lead researcher for B2B DecisionLabs. The computer also tracked eye movement. Carmen Simon , Ph.D., Dr. Simon used various neuroscience and biometric tools to measure responses.

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. It’s like preparing for a championship game.

SWOT 108

SWOT Comparison Peer-to-peer Analysis 108

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. The biggest is learning how to quantify the available information on the social web and determining what really matters. Read more about it here.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Heinz Marketing

JULY 30, 2021

Prior to picking him up, I had to do a ton of research, more than I ever thought possible about every aspect of owning a puppy. Throughout my research, somehow I ended up realizing quite a bit more about pet-marketing than I thought I would. When scouring the internet for information, I must have had hundreds of different ads pop-up.

Paid Search Agency 117

Paid Search Agency Eye-Tracking Opinions Internet Marketing 117