Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. It helps you to evaluate your steps and learn from others’ mistakes.

Case Study 89

Case Study Case Studies Work Management Studies 89

Metadata

SEPTEMBER 28, 2023

Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. After a few months, still nothing, and at that point, I was convinced our audience either wasn’t on social media or they didn’t want to hear from us. Note: I sprinkled in some Google Search ads, too.)

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Sharpspring

AUGUST 11, 2020

Both serve the overarching purpose of advertising your brand to an audience, but there are key differences that can determine whether an inbound or outbound marketing strategy is best for your specific business needs. With digital advertising, you see outbound marketing in the form of pop-ups and cold email messages.

Inbound Marketing 64

Inbound Marketing Paid Search Agency Banner Ads Marketing & Strategy 64

ClearVoice

APRIL 6, 2021

No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful. Oftentimes, this concept can be visualized when tracking the steps through e-commerce websites, but it largely applies across all industries.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

Viral Marketing 103

Viral Marketing Work Management Planning Paid Search Agency 103

LeadSquared

DECEMBER 7, 2020

It may include advertisements, freebies, coupons, contests, rebates, product samples, and more. Also read – what is sales funnel management? How do they engage in social media? In terms of social media, they often follow photography accounts on Instagram or watch healthy food recipes on YouTube.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. Run a Social Media Campaign. No matter what you decide to do for Mother’s Day this year, one thing is for sure: you need to display it on social media.

Promotion 101

Promotion Budget Programs Tools Landing Pages 101

Optinmonster

NOVEMBER 9, 2021

As we just discussed, personalization is key to making advertisements like exit popups feel more friendly. Another possibility is to personalize your popups for traffic coming from your social media channels. Perhaps they simply got distracted by something, like a new email or social media notification. Use Arrows.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. Too often, we equate social media with customer management. But that’s not to say that your socials can’t play a pivotal role in lead gen. Here’s everything else you need to know about lead generation through social media publishing.

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118

Webbiquity

SEPTEMBER 19, 2023

Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on).

Linkedin 287

Linkedin Advertisements Advertising Practices 287

Marketing Insider Group

MARCH 28, 2024

Here are a few tips for getting new customers excited about your business with thank-you cards: Include a social media offer in your card. Along with sending a personalized note, incentivize the new buyer to mention your brand on social media by promising a special promo code or coupon when they spread the word.

eCommerce 206

eCommerce Tactics Budget Programs Work Management 206

Single Grain

NOVEMBER 8, 2023

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Do they read blogs or would they rather watch YouTube tutorials? Be sure to pay attention to how they are consuming content as well.

Marketing Strategy 302

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 302

Hubspot

SEPTEMBER 16, 2016

To help dissect some of these future trends, we invited WordStream Founder Larry Kim and ClassPass CMO Joanna Lord to have a discussion with HubSpot's VP of Marketing, Kieran Flanagan , via YouTube Live. If you didn't have a chance to watch the full YouTube discussion, don't worry. Larry Kim, WordStream. Joanna Lord, ClassPass.

CMO 28

CMO Top of Funnel Funnel Advertising Paid Search Agency 28

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. By turning social posts into shoppable content. Doing so shortens the sales funnel and converts customers right when they’re inspired to make a purchase. Let’s explore this more.

Top of Funnel 135

Top of Funnel Buy Brand Identity Branding 135

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. This isn’t an easily quantifiable metric, which makes tracking and reporting difficult. Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. That’s where a paid social media agency comes into play.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Sprout Social

APRIL 20, 2020

Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential.

Paid Content 119

Paid Content Social Media Brand Identity Branding 119

Optinmonster

JANUARY 14, 2024

Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO. SEMrush SEMrush is a comprehensive digital marketing toolkit widely used for SEO, PPC, content marketing, and social media analytics.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Single Grain

DECEMBER 4, 2019

Tracking and measuring backlink quality. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. An educational video course can be both a top- and middle-of-the-funnel asset because it can attract new clicks and engage current traffic. Measuring ROI. Improving your site performance.

Top of Funnel 142

Top of Funnel Marketing Analytics Tools Landing Pages Marketing Budget 142

Conductor

DECEMBER 10, 2019

It was authentically bootstrapped, no big venture capital or anything, and obviously not a big budget for paid advertising. So we have content coming in the form of very technical written guides, we have video, social media, all these things to take into account, and recently we’ve been trying to take a couple of steps back.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

SmartBug Media

NOVEMBER 21, 2022

As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on ICPs, storing customer information, communicating with key stakeholders, and running ads. Here are some email tools that can benefit ABM: HubSpot Email Tracking. Social Media.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Sprout Social

JANUARY 30, 2020

When someone churns, they’ve basically dropped out of your funnel. That’s because the customer journey through a SaaS marketing funnel is anything but straightforward. Meanwhile, you might have customers at later stages of the funnel comparing your product to competing SEO tools and others who are ready for a trial.

Webinar Metrics 94

Webinar Metrics Marketing & Strategy Marketing Strategy Planning 94

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Social Media 125

Social Media Paid Content Campaigns Media 125

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. In order to be involved in the bidding process, advertisers must use an ad network.

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Convince & Convert

AUGUST 3, 2010

Make it useful and at least moderately pleasing to the eye. Build a website. Keep it updated. Make your content at least semi-friendly for search engines. A digital marketing success story.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convert

NOVEMBER 25, 2020

You can drive qualified traffic to your website or social media pages through Facebook Ads. Facebook’s advertising platform offers robust analytics about audience engagement on Ads. However, all of the above benefits are available only to advertisers whose Facebook Ads are optimized for the platform and its audiences.

Facebook 119

Facebook Optimization Ads Conversion 119

Single Grain

DECEMBER 6, 2023

There is some evidence to suggest that attractive thumbnails are one of the most influential elements in increasing views and engagement – by 15% – on platforms such as YouTube, especially when browsing through the video tab. Custom Thumbnails: Create eye-catching thumbnails that accurately represent your video content.

Lead Scoring 52

Lead Scoring Lead Ranking Google Video Marketing 52

Outgrow

FEBRUARY 19, 2024

This type of marketing doesn’t require a large investment like traditional advertising. Real-Time Analytics The content marketing strategy also allows you to track results in real-time. Once you’ve set up your blog or social media at the base level, an in-house professional should handle content marketing strategy separately.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Metadata

DECEMBER 3, 2020

So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. Not like I’m going to put something on social media and hope people see it. You can look on YouTube for it. That’s the number one thing. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

So, if you can study that… That book was written in 1986, or go back to 1924, Eugene Schwartz’ Scientific Advertising, or Claude Hopkins, 1924. Not like I’m going to put something on social media and hope people see it. You can look on YouTube for it. That’s the number one thing. DG, have fun.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Outgrow

FEBRUARY 19, 2024

This type of marketing doesn’t require a large investment like traditional advertising. Real-Time Analytics The content marketing strategy also allows you to track results in real-time. Once you’ve set up your blog or social media at the base level, an in-house professional should handle content marketing strategy separately.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52