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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. Here are some key features and aspects of Buffer: Social media scheduling. Here are some of our favorite features and aspects of Semrush: Keyword research.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

Although you can add variety to keep your viewers on their toes, consistency is a crucial factor in follower growth, as you must keep your topics “ on brand ” to provide them with the content they’re looking for on your social media profile. After all, you wouldn’t visit a fishmonger if you were craving avocados.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile : @Intel. Twitter Profile : @Cisco.

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What social media tasks to automate and what to personalize

Sprout Social

That clever LinkedIn or eye-catching Instagram post? Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty. Tracking competitor performance for benchmarking and identifying opportunities.

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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Levels: Levels indicate a user’s progression and are often tied to increasing rewards or status.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Job titles involved :Executives, directors, and managers of user experience, customer success, customer enablement, and customer loyalty. Offer Expansion.