Chris Koch

AUGUST 16, 2011

And people’s B2C experiences have a habit of leaking over to their B2B behavior. Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? It may seem facile, but social media are the answer. They really do.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

APRIL 9, 2010

A former colleague that I really admire managed to mention his 30 year experience in marketing into the first minute of conversation with anyone new. The voice of experience is powerful. If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. Show your age. Have the data.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

FEBRUARY 18, 2011

Based on these interviews and on my own experience working with thought leaders, I’ve started a list of key characteristics (please add your own attributes to this list): What are the personal attributes of a thought leader? Relevant experience. But they can’t merely seem like a peer; they need to be perceived as an expert.

Peer-to-peer 100

Peer-to-peer Thought Leadership Social Media Storytelling 100

Chris Koch

FEBRUARY 4, 2012

I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

JULY 22, 2011

Sure, healthcare knows how to sell drugs, but in terms of preparing the customer for the experience of service delivery, fuggedaboudit. We help ease them into the idea that they need our services and solutions to solve these problems so that the experience of spending all that money feels a little less like stepping off a cliff.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JULY 16, 2010

Through our events, white papers, videos, whatever, we must prepare our audience to experience that waking dream. Awaken personal aspirations. Coppola was just leading me by the hand through his vision of the Godfather (and I’m really grateful that he did, don’t get me wrong). Create emotion.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Peer-to-peer Wikipedia 100

Chris Koch

MAY 15, 2009

sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 I’ve always counseled them to not take it personally, and to try to reach out to business people and let them vent their anger and get past it. This week, I experienced both.

Web 2.0 100

Web 2.0 Peer-to-peer Paid Search Agency Stats 100

Chris Koch

JUNE 16, 2009

To someone her age, the concept of following immediately conjures up the issue of personal relationships—who you hate and who you like—and status—who is popular and who isn’t. It’s the first step to creating a personal social media platform. Tell me about your experiences so far. More about that next time.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

MARCH 12, 2012

Mobility isn’t about applications; it’s about an integrated experience. PCs and laptops have always been about the applications they enable rather than an overall experience that they create for users and customers. It requires thinking through the entire experience. Mobility should be corporate owned, personally enabled.

Enterprise Management 100

Enterprise Management Lock-In Marketing Management Paper 100

Chris Koch

JUNE 18, 2014

Recently, researchers successfully launched a mock spyware attack through an EEG game in which they were able to reveal information about the user’s ”month of birth, area of living, knowledge of persons known to the user, PIN numbers, name of the user’s bank, and the user’s preferred bank card.”. Support life for lower robotic organisms.

Organization 100

Organization Spyware Domain Opinions 100

Chris Koch

AUGUST 3, 2010

We need to understand their experiences and offer content that fits their needs. Indeed, the more personal nature of the communications makes good skills even more important because all the misdeeds can be easily tracked back to their source. Lack of relevance is a ticket to deletionville. Empathetic. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100