DivvyHQ

FEBRUARY 2, 2023

If you're looking to improve your customer experience, this new article is a must-read. Learn who needs to have a seat at the CX strategy table, as well as how to set goals, map the customer journey, personalize interactions, and more!

Marketing Management 98

Marketing Management Marketing & Strategy Ad Building Personalization 98

Martech

JULY 11, 2022

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave.

Webinar Metrics 102

Webinar Metrics Marketing AI Marketing & Strategy Advertising Channels 102

Tomorrow People

OCTOBER 31, 2017

Wanna make sweet CX with your content marketing strategy? Well, marketers, get a load of this. Want to explore differentiation and give your content marketing strategy a kick up the ass? Is it the experience that comes with it? Getting the buy-in to do something different (almost 50% of marketers struggle).

Marketing & Strategy 240

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 240

Benchmark Email

AUGUST 3, 2022

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting.

eCommerce 105

eCommerce Personalization Marketing & Strategy Advertising Benchmark 105

Martech

JANUARY 11, 2022

. “Yet they’re not on the balance sheet and we don’t design experiences to maximize their potential.” ” Dr. Petouhoff works on customer experience business and value consulting, as well as sales enablement, with the executive team at Genesys, a cloud CX platform. This is horrible.’

B2B Thought Leadership 126

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 126

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Content Marketing Institute

JUNE 17, 2021

Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.

Analytics 140

Analytics SEO Marketing & Strategy Content 140

KoMarketing Associates

OCTOBER 31, 2019

More marketers are turning to a data-driven strategy to resonate with their target audience. Ascend2 recently conducted its “Data-Driven Personalization Survey,” and statistics indicated that most marketers (64%) want to improve the customer experience through their data-driven personalization strategy.

Multi-Touch Attribution 121

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Personalization 121

Search Engine Journal

AUGUST 2, 2022

Are you willing to try these 5 strategies to upgrade your customer's experience? The post 5 Actionable Strategies To Improve Local Customer Experience At Scale appeared first on Search Engine Journal. Data says it's worth taking the time to update your CX.

Marketing & Strategy 90

Marketing & Strategy eCommerce Search Marketing Marketing Strategy 90

Marketing Insider Group

MARCH 20, 2018

In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (and potential customers) are king with a superior customer experience (CX) across your entire marketing strategy. CX, often confused with user experience (UX), […].

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Best Practices Marketing 136

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Search Engine Journal

MARCH 30, 2021

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI. The post Proven Local Marketing Strategies to Drive Customer Experience & ROI via @lorenbaker appeared first on Search Engine Journal.

ROI 82

ROI Marketing Strategy Marketing & Strategy Webinar Metrics 82

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. This means you must adapt your marketing campaigns around the products that they promote.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Webbiquity

FEBRUARY 9, 2017

As a marketing professional, you understand customers are your firm’s most valuable assets. It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? Make Their Experience Personal. Guest post by Brooke Cade.

Marketing & Strategy 100

Marketing & Strategy Loyalty Paid Search Agency Pricing 100

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. According to a report by Deloitte, businesses that embrace digital automation experience at least a 30% reduction in operational costs.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Sharpspring

OCTOBER 22, 2020

The concept of omni-channel experience is a fluid method of branding that ensures every customer gets a seamless experience no matter how they choose to interact with your business. In this blog, you’ll learn the basics behind omni-channel marketing and how to incorporate a solid omni-channel strategy into your business.

Advertising Channels 55

Advertising Channels Ad Building Marketing & Strategy Cross-Selling 55

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Search Engine Journal

MARCH 16, 2021

Learn tactics to better connect with today’s local consumers by providing personalized, meaningful brand interactions and maximize your marketing ROI. The post Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar] via @lorenbaker appeared first on Search Engine Journal.

Webinar Metrics 75

Webinar Metrics ROI Marketing Strategy Marketing & Strategy 75

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech Advisor

SEPTEMBER 9, 2019

Customer experience management is how a brand builds and grows relationships with their customers and creates consistent, meaningful, and enjoyable interactions at different stages of the customer journey, across channels and touchpoints. A powerful customer experience management strategy is a must to gain and sustain a competitive advantage.

Work Management 107

Work Management Marketing Management Ad Building Marketing & Strategy 107

Engagio

NOVEMBER 15, 2022

During this session of the Campaign Optimization series, join Tenessa Lochner to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey. The post How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experience appeared first on Demandbase.

DemandBase 48

DemandBase B2B Marketing Marketing Strategy Marketing & Strategy 48

Vision Edge Marketing

APRIL 9, 2024

Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. In this episode What’s Your Edge?

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Stevens & Tate

NOVEMBER 24, 2020

Customer experience (CX), involves these three key elements: people, process and technology to understand, anticipate and deliver exceptional personalized experiences. Today, B2C, B2B, and customer experience are all blending together. Here are four key ways to improve your B2B customer experience.

Peer-to-peer 69

Peer-to-peer Marketing & Strategy B2B Mobile Marketing 69

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

JANUARY 8, 2024

Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Vision Edge Marketing

MARCH 12, 2024

A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth. One proven process to improve customer-centricity and other strategies that has gained prominence is the “Measure, Test, Measure” framework. This, in turn, results in both top and bottom-line benefits.

Training 242

Training Work Management Paid Search Agency Analytics 242

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Here are key customer retention strategies your business should consider for 2023. Deliver a Thoughtful Onboarding Experience.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342