TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. This feedback is gold for your company.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. With billions of users worldwide, it’s an invaluable channel for real-time interaction, customer care , feedback and engagement. In this guide, we’ll show you how to build a winning customer experience strategy.

Marketing AI 132

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 132

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Litmus

JANUARY 23, 2024

You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Did the email actually produce results?

Examples 87

Examples VALS Newsletter Design 87

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Conversation Aggregation. Ratings and Rankings.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns.

Social Media 95

Social Media Effectiveness Media Opinions 95

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. The customer experience should be the starting point for any new initiative, improvement or change you make. But how do you build a relationship, especially when you’re managing multiple channels?

Examples 112

Examples Ideal Customer Profiles Brand Identity Branding 112

B2B Digital Marketer

MARCH 4, 2021

Rita’s Twitter: [link]. Jim Rembach (00:59): Well, as you say that I started reflecting back in turning back the dial on like, well, those are some of the same questions I had about Twitter. There are people that you think it would take me forever to interact with this person or get on their radar. Episode Transcript.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. Learn More: Interactive Marketing & Understanding the Voice of Customer (VoC). Start with a focus group if you’re trying out a new product or messaging approach, and validate the findings with data from other sources.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. and their opinion and expertise will be of value to your audience.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

APRIL 28, 2014

Stories can activate parts of our brains that give us sensory experiences and influence our way of thinking. Stories Create Sensory Experiences. Your brain has the power to take stories and make you experience them as though they were real. And the brain doesn’t just stop at experiences. Forget virtual reality.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Anteriad

APRIL 25, 2023

Big data Large data sets that are analyzed by computers to reveal patterns, trends, and connections, especially relating to tracking human behavior and interactions. Because web surfers expect their experience to be simple, encountering a problem is a turnoff, and will likely send them somewhere else immediately.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Big data Large data sets that are analyzed by computers to reveal patterns, trends, and connections, especially relating to tracking human behavior and interactions. Because web surfers expect their experience to be simple, encountering a problem is a turnoff, and will likely send them somewhere else immediately.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 121

Social Media Media Paid Content Webinar Metrics 121

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Generation 103

Generation Terms and Conditions Peer-to-peer Paid Search Agency 103

Convince & Convert

JUNE 16, 2010

And masses of Facebook fans or Twitter followers aren’t enough either. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. They focus on fostering customer behaviors that lead to profitability.

Social Media 119

Social Media Paid Content Media Webinar Metrics 119