Paul Gillin

JANUARY 17, 2012

The Virtual Technical Information Exchange (VTIE) renders in cyberspace what used to be done with speeches, posters and conference calls. The decision to use social media to communicate the renovation plans to employees was controversial at first because news has always been top-down.” 3M filed seven patents on the work that resulted.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 7, 2011

But there’s nothing underhanded about CareOne, a nine-year-old company with 700 employees and a philosophy that “There’s no reason to be ashamed of being in debt,” according to Social Media Director Nichole Kelly (right). A busy online community has been a remarkably effective engine of growth. She would do no such thing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? They are both the oldest form of social media and also the newest.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

The next real social issue we deal with as a nation is executive compensation, and the only way you can justify the pay levels of these guys is to become more analytical. And that is having some social consequences like teen suicides, because there aren’t a lot of places to hide. Is this a generational issue?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 4, 2012

My last e-mail exchange with Peter Morrissey was disconcerting. I was teaching social media and he had a small agency, Morrissey & Co., He freely admitted that he didn’t “get” social, but he knew it was important and he wanted his people to understand it. But there was something wrong this time.

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. They are both the oldest form of social media and also the newest. Communities are the convention centers of social media. Wiley & Sons: Online communities are a bit of a paradox.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

JANUARY 16, 2012

Fox’s brief speech isn’t very relevant to social business, but the audience receives him well. IBM’s Alistair Rennie kicks off the core session.There’s nothing new about social business, he says. “Ultimately, Social Business is a competitive differentiator.” Improve forecasting effectiveness.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 9, 2012

Twitter is the enigma of social networks. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. As a result, awareness can spread more quickly on Twitter than in any other social medium. Now, thanks to the Internet, we know this is not true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50