Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction.

Examples 102

Examples Planning Paid Search Agency Interactive Marketing 102

Webbiquity

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. Yes – and it works. Clearly, it varies.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Be specific. Do you need help developing a strategy?

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Marketing Insider Group

JULY 6, 2020

To help you tailor the perfect Kanban board for your specific type of marketing work, we gathered ten board examples that have proven themselves effective among the teams we’ve coached. The Kanban board is a visual tool representing your process and the work items that pass through your workflow. Kanban Board 101. In Progress.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Oktopost

NOVEMBER 16, 2021

What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. And Oktopost has a new tool for that: Influenced Opportunity reporting.

Top of Funnel 124

Top of Funnel Social Media Work Management Media 124

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. The post Content Marketing Examples: The Best Company Blogs from Lesser-known Brands appeared first on Marketing Insider Group. Quick Takeaways.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. But your “buyers” are also “consumers” for the 16 hours they’re not working every day. 5 Examples of Phygital Marketing . Nope, it’s not a typo. This is a real thing.

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day. Campus social media managers get this in their inbox.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 123

Social Media Examples Work Management Media 123

SocialPilot

JANUARY 29, 2024

The process of influencer marketing is a gamble that can work wonders when played right. With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. Prominent influencers don’t work with everyone. And it can also make you bankrupt if you are not careful.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Sprout Social

MAY 4, 2021

Online shopping is going social. Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Sprout Social

MARCH 7, 2024

For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools. Alternatively, you can use competitive monitoring and social listening to learn what other companies your audience is interested in.

Analysis 94

Analysis Marketing AI Examples SWOT 94

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Goodish Agency

OCTOBER 12, 2021

So let’s discuss social media influencer marketing and the immense benefits it has for modern-day brands! In its core, influencer marketing is a form of social media marketing which uses product mentions and endorsements from influencers (also known as people who have a dedicated social media following) to promote their products/services.

Social Media 98

Social Media Social Marketing Paid Search Agency Media 98

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Social media created a culture of authentic self-expression and identity-making. A 2021 study shows that social media plays a pivotal role in nostalgia marketing by creating identities and “brandings” from nostalgic brands.

Statistics 127

Statistics Examples Planning Advertising Agencies 127

SocialPilot

JANUARY 26, 2024

As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

JANUARY 3, 2024

Early in my career, I worked for a company that encouraged its salespeople to push for an immediate close, and it was soul-sucking. What are some sales pitch examples based on different scenarios? Support your pitch with examples of success supported by visualizations. We’ve all had to put up with pushy salespeople.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. How Does Scarcity Marketing Work?

Examples 83

Examples Conversion Urgency Marketing Amazon 83

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

SEPTEMBER 14, 2022

Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Ad copy is used traditionally in print advertising but has moved into the online space as the text used in search ads, social media ads, and website ad copy. Excellent ad copy examples. What is ad copy?

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Sprout Social

OCTOBER 9, 2023

She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Generative AI hasn’t worked out all the kinks. It forgets things every now and then.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme. ” 3.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

EveryoneSocial

JULY 14, 2022

We know social selling works. In fact, companies that actively engage in social selling are 40% more likely to achieve revenue goals. But what exactly does social selling look like in action? Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. In this article, we’re sharing creative ways to attract the most qualified candidates on social.

Social Media 102

Social Media Creativity Examples Media 102

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public. But what about its role in society? It can impact your bottom line as well.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

Rev

AUGUST 2, 2023

Yes, there are some key ingredients like patience, persistence, persuasion and hard work. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. At the same time, they took to social media to find and connect with their targets.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. Both are tactics used to boost sales revenue, but they work slightly differently.

Examples 126

Examples Tips Cross-Selling Bundling 126

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? According to other data , more than half of people using social networks suffer from FOMO.

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. According to recent research, 51.2%

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. There is no one-size-fits-all definition for social “success.”. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) on social media. 1: Define your social media goals!

Social Media 99

Social Media Work Management Media Budget Programs 99

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. Examples of anniversary emails 1. An excellent anniversary email example is Grammarly’s birthday email, which offers a discount and highlights the user’s writing accomplishments with the app.

Examples 98

Examples Loyalty Template Eye-Tracking 98