What B2B Marketers Can Learn From Missing Bullet Holes
B2B Marketing Directions
JULY 2, 2023
Image Source: Wikipedia Data has become the lifeblood of modern marketing. An Example of Selection Bias The mistake U.S. A selection bias occurs when the data used in an analysis (the "sample") is not representative of the relevant population in some important respect. Here's one mistake marketers need to avoid.
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