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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

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3 ways B2B marketers can use generative AI

Martech

Generative AI models can find low-volume or long-tail keywords that make it easier to rank content. For example, if you rely too much on AI, you might optimize content with keywords that could be taken out of context. Transparency is vital in AI-generated content to preserve audience trust and mitigate misinformation.

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4 tips to navigate the advertising impact of iOS privacy changes

Martech

It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. For example, if you’ve only been collecting post-purchase data, integrate other signals like last-click conversion events in both Facebook and Google Analytics.

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How to Select a Fractional CMO Agency for B2B

The Marketing Blender

This is a simple example of what a roadmap might look like over the first 3-6 months of your engagement from building a B2B marketing plan to accelerating execution. Also, consider how long they can stay with your organization. A good fractional CMO will continue providing value long term.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

In this industry, for example, those might be, "cheap tires" or "tire deals online.". Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Include transparent pricing in your ads.

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How Much Should You Budget for SEO?

seo.co

The good news is that you can target long-tail and have a positive ROI on your SEO services, no matter what your budget is. If you’re shooting for ranking for national terms, you’ll need a much more robust monthly budget ($2,500 to $50,000+), depending on the competitive nature of the terms for which you’re shooting.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

This will enable them to reach and engage with new audiences in a transparent, privacy-centric way.". As more states follow California’s example with CCPA, brands and publishers will need to find / develop / partner with others to put in place those mechanisms to address both privacy and identity.”