Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Altitude Marketing

OCTOBER 23, 2018

If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Continuing with the Punch Buggy example, the Awareness sub-stage is when the game begins.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Todd Defren and Dell have both shared excellent examples to build from.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Biznology

OCTOBER 2, 2012

Let me give you a personal example. Another example is a service I offered which cleaned bad search engine results off of Google. Related articles. And that’s your fault, man — own up! When I started in digital, what I did was called new media marketing. I called it defensive SEO then defensive search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Bluetext

APRIL 1, 2021

The agency can lock in on your company’s niche, cultivate creative solutions to bring the organization’s message to the market, and understand the media landscape in order to capitalize on what storylines are driving coverage. For example, is the solution a scalable, cost-effective offering that enables organizations to deploy it quickly?

Work Management 26

Work Management Marketing Management PR Creativity 26

Altitude Marketing

OCTOBER 21, 2018

Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Here’s one example I created using Xtensio , a web-based tool that offers free buyer persona templates: As you can see, it provides an overview of one type of buyer we’d like to target.

Product 40

Product Enterprise Management Buyer Personas Work Management 40

Vidyard

OCTOBER 13, 2016

Engaged employees really can drive success in all areas of your business, including talent acquisition, sales, and customer and public relations. Consumers buy from those they like, and those who are the most relatable and human. Perks are nice, but employees need more than that to feel truly engaged. That’s about one in eight!

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Change takes time. IT projects. Great question.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Marketing Insider Group

FEBRUARY 25, 2020

When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients. Start with a Plan.

Ideal Customer Profiles 274

Ideal Customer Profiles Trade Show Ad Frequency CMO 274

Optinmonster

APRIL 26, 2024

30 Content Upgrade Ideas (With Examples) Best Tools To Create Content Upgrades The Best Content Upgrade Plugin We’ll dive into the content upgrade ideas and examples in just a bit. Ready to see the best content upgrade examples? In this guide, I’ll share 30 content upgrade ideas to grow your email list. Let’s dive into the list.

Examples 116

Examples Marketing Automation Services Content Screencast 116

Hubspot

SEPTEMBER 27, 2018

For example, the basic technology behind optimizing connected HVAC systems to lower heating costs is the same regardless of whether a developer is using it for a small apartment or a 50-story office building. Yup, that’s an IoT device too. Heck, the entire city of Barcelona is made up of IoT devices. Say goodbye to ding-dong ditch.

Work Management 76

Work Management Marketing Management Amazon Internet Marketing 76

Biznology

AUGUST 20, 2013

Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. People are freaking out about the new Google Search. Everyone wants to know both why this has happened and how to make it right. Google Search is people!

Paid Content 80

Paid Content Google De-duplication Digg 80

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

APRIL 26, 2010

When referring to examples like the Pampers diaper fail or the classic Kryptonite Lock crisis , we're all trying to steer clear of the same thing: bad use of social media. 4 Ways to Act Like a Social Media Jerk. It's a simple concept, but how many of you can say you've done it recently? Published a lot of written content lately?

Social Media 28

Social Media Inbound Marketing Social Marketing Viral Marketing 28

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. Ultimately, this will make for stronger companies. And the Ford trucks have the pee on Chevy sticker.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If the standard unit of publication becomes something other than the page, but rather smaller social objects like status updates and photos being published and ranked in real-time, Google’s role in that equation is diminished. Do You “Like&# Me in Attack Mode? Facebook is waging a three-pronged war on websites.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. More so than any other event I attend, SXSW is conference roulette. .&#

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161