Buzz Examples Lock-In Public Relations 
Sprout Social
AUGUST 24, 2022
The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?
Walker Sands
APRIL 17, 2023
As a result, reporters’ and editors’ inboxes are filled with AI-related pitches, making it extremely difficult for emerging AI companies — and really, any company that wants to use AI in their business — to gain earned media coverage for their solutions. To break through the noise, AI companies can no longer rely on novelty for storytelling.
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The Lead Agency
OCTOBER 4, 2017
There is a lot of buzz around machine learning and artificial intelligence. Given each of these concepts are inter-related we will briefly touch upon artificial intelligence and deep learning throughout the article. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.
Altitude Marketing
OCTOBER 23, 2018
If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2. It doesn’t matter if I’m at a networking event, fielding an inquiry from a prospect, or knee-deep in marketing strategy with a client.
Altitude Marketing
OCTOBER 21, 2018
Make sure you lock down a strategy that helps identify your audience, challenge assumptions and build enough buzz to hit your sales targets. Here’s one example I created using Xtensio , a web-based tool that offers free buyer persona templates: As you can see, it provides an overview of one type of buyer we’d like to target.
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Todd Defren and Dell have both shared excellent examples to build from.
Convince & Convert
MAY 4, 2010
For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Some organizations merely want IT to play cop: guard against threats, lock down data, etc. Change takes time. IT projects. Great question.
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