Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. What is TikTok monitoring?

Marketing AI 100

Marketing AI Work Management Tools Marketing Management 100

Biznology

NOVEMBER 18, 2021

But what happens when the document you or your team inadvertently sends out includes sensitive information that you – and your legal team – have agreeing to keep confidential? That makes it critical to have policies, processes, training and tools in place to protect data and information that you’ve promised to safeguard.

Content 104

Content Enterprise Management Privacy Training 104

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . 5 Examples of Phygital Marketing . Nope, it’s not a typo.

Examples 357

Examples Planning Work Management B2B Thought Leadership 357

Martech

JANUARY 19, 2024

MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As a marketing team, you need tools to help. And there is nor shortage of tools available on the market. The post Email automation tools for the savvy marketer appeared first on MarTech.

Email Marketing 131

Email Marketing Automation Tools Planning 131

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. signs when they’re just trying to access needed information. Let’s explore!

Social Media 117

Social Media Examples Media Urgency Marketing 117

Heinz Marketing

JANUARY 19, 2024

By Sarah Threet , Marketing Consultant at Heinz Marketing Do you have a difficult time choosing the right tools for your team? Feel like maybe you have too many tools in your stack collecting dust? Research tools that fit within the current stack (or could replace other tools) and be approved by IT.

Tools 108

Tools Work Management Planning Ideal Customer Profiles 108

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. Let’s look at some examples of how you can bring it into your own marketing campaigns. Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. The post Google launches AI tool for YouTube ad optimization appeared first on MarTech.

Youtube 130

Youtube Optimization Ads Google 130

Sprout Social

JANUARY 11, 2024

These tools can break bottlenecks, boost productivity and delight customers at crucial moments. Below we dig into why customer service software matters and tips for choosing a tool. Customer service software refers to tools that streamline and automate tasks for support teams. What is customer service software?

Enterprise Management 82

Enterprise Management Work Management Software Service 82

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. Support your pitch with examples of success supported by visualizations. Don’t rely on outdated tools.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

SocialPilot

MAY 1, 2024

Since Google has become a reliable source of information, consumers look at it for social proof before making a decision. The reviews also help potential customers gather more information about the quality and nature of your customer service, the kinds of problems the business addresses, and more. Let us look at some of its benefits.

Google 87

Google Examples Ideal Customer Profiles Lead Scoring 87

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. Given below are some of the best examples of integrated marketing campaigns that you can learn from. What more could a marketing enthusiast ask for?

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Vision6

APRIL 19, 2023

An anniversary email is a powerful marketing tool that commemorates significant milestones or events in the relationship between a brand and its customers. Anniversary emails are a powerful marketing tool that can help businesses deepen customer relationships and increase engagement. Examples of anniversary emails 1.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

JANUARY 18, 2024

Use a social notification tool to show other customers are buying from you. Here’s an example from Apollo.io : Lusha goes a step further. For more ideas, read our posts on how to write perfect welcome emails and the best welcome email examples. Trigger popups with limited-time offers to encourage people to upgrade.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening.

Social Media 118

Social Media Examples Work Management Media 118

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Social Media 108

Social Media Advertisements Advertising Tools 108

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. If anyone were to search for the top and latest trends in digital marketing, they would definitely come across various chatbots online being used as a rapidly growing marketing tool. This is clearly evident in most of the website chatbot examples we encounter.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

RebelMouse

JANUARY 10, 2024

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. For brands, they're a powerful tool with benefits that boost brand awareness, engagement, and conversions.

Positioning 93

Positioning Design Examples Practices 93

Martech

SEPTEMBER 12, 2023

Evaluating which generative AI tools are right for your company isn’t easy. The two-by-two matrix helps marketing leaders determine how generative AI tools work in their company’s processes, and whether the tools optimize existing functions or introduce entirely new processes in the organization. 2×2 matrix.

Marketing AI 129

Marketing AI Organization Tools Generation 129

Brandpoint

APRIL 13, 2023

91% of businesses use video as a marketing tool – an all-time high since 2016. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The list included the clients’ names, contact information and preferences.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Salesforce Marketing Cloud

AUGUST 24, 2023

The right dashboards can automatically pull in, organize, and display your data in clear and useful ways, segmenting critical metrics by role with data updated in real-time so everyone can see the latest information. With this information, the manager can forecast sales for the quarter and identify opportunities for coaching.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Key Takeaways: Create high-quality content by defining your goals, finding the right tools, and learning how to input excellent prompts. The genie is out of the bottle, and it’s not going back in.

Marketing AI 98

Marketing AI Practices Tools Copyright 98

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Amidst this sea of information, the headline guides readers to the content that matters most.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. This is a great example of building a microsite around a cause. Think of this list as medicine for marketers searching for inspiration.

Creativity 167

Creativity Examples Content Marketing Planning 167

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. With Cole’s personal experimentation being so successful, she was motivated to bring Leffer on board to illustrate the power of the tool across her team. Ultimately, it comes down to leading by example.

Marketing AI 109

Marketing AI Examples Lead Scoring Lead Ranking 109

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps. Identify inefficiencies.

CMS Development 100

CMS Development Examples Work Management Touchpoints 100

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing? Why Should You Run a Split Test?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

DealSignal

JANUARY 30, 2024

This is where lead enrichment tools come in. What is a Lead Enrichment Tool? Lead enrichment is the process of gathering and analyzing data on companies and individuals, and enriching them with key information that discerns the needs of the target market. What is a Lead Enrichment Tool?

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide? What is your post about?:

Examples 77

Examples ROI Planning Work Management 77

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Budget Programs 96

Budget Programs Tools Best Practices Enterprise Management 96