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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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Understanding the New [2020] Contextual Marketing Features in HubSpot

SmartBug Media

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. If the concept of “context marketing” is new to you, it means using the “context” of a customer’s experience and the information you know about them within your marketing efforts. Personalization tokens.

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ICYMI at INBOUND22: What’s New in HubSpot

SmartBug Media

With these challenges in mind, HubSpot has launched a number of features to help organizations connect their data, their customers, and their people all in one place. The campaigns we launch, the prospects we reach out to, and the information we present at board meetings all depend on us having a clean database.

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

In order to identify where your visitor fits into each of these classifications and then adjust your sales acceleration strategies, you’ve got to rely on your HubSpot database to know who is on your site and instantly route these qualified prospects to chat with sales. Steps to Strengthen HubSpot Integration. Ask them how it was.

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20 Examples of Best Email Marketing Campaigns

SendX

Footer is extremely clean with only the necessary information Each section follows a pattern of - Headline, subheading, images and CTA. It's a DTC brand so tends to send a lot of emails to stay on top of people's minds & keep them informed about new offers and product launches. Copy is short and to the point. Easy to skim through.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

Just think, for example, about how artificial intelligence has taken the marketing world over by storm. HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. How has marketing data evolved to get us where we are today?

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How to Enrich Data in Your HubSpot CRM with ZoomInfo

SmartBug Media

Trusting that the data in your HubSpot CRM is accurate and up to date reduces awkward moments of not knowing a prospect’s job title or trying to reach out to a contact who no longer works at your target company and finding yourself penalized for emailing unverified addresses. Ready to Try the ZoomInfo Enrich Integration with HubSpot?

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