Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. Technology promises to help in multiple ways.

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. Resources for leaning more about B2C.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Televerde

JANUARY 12, 2021

77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Some of yours might include: Certain Facebook groups and pages. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. How to Use Multichannel Marketing to Skyrocket Lead Generation.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Martech

APRIL 3, 2023

Here’s an example: As a SaaS company selling project management tools to enterprise-level businesses, you implement a conversational marketing strategy to engage busy executives looking to streamline their team’s workflows and increase productivity. However, a chatbot might be more effective if they prefer email or your website.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Brandpoint

JUNE 18, 2020

In an example of that principle in action, Oregon-based Umpqua Bank has made services more personable by allowing call-in customers to talk to bankers of their choice instead of being automatically connected to call centers. Examples include calculators that help predict retirement savings, loan interest or mortgage payments.

Work Management 118

Work Management Marketing Management Service Planning 118

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. [1]

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Choozle

JANUARY 25, 2022

For example, a technical solutions business that seeks to solve a particular RPA challenge might get the majority of their conversions and sales from search engine rankings and ads. By understanding where your high-value touchpoints are, you can reallocate funds and resources from low-ROI marketing avenues. Let’s look at an example.

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

Televerde

JANUARY 12, 2021

77% of buyers told Gartner that their last sales journey was very “difficult” or “complex.” Some of yours might include: Certain Facebook groups and pages. Facebook and LinkedIn make it incredibly easy to retarget your website visitors with personalized content. How to Use Multichannel Marketing to Skyrocket Lead Generation.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. For example, check out how Hinge has their Twitter profile set up. Take this Halloween-themed TikTok from Heinz , for example: @heinz_us. Make your posts pop. Hey Nashville, YNABers!

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Zoominfo

OCTOBER 5, 2021

Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Identity low-performing channels and reallocate your resources elsewhere. It’s also important to agree on a lead scoring model.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Marketing Insider Group

MARCH 5, 2014

Almost 2 years ago, Gartner’s Craig Roth brought up the idea of Big Content. Let me know in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The post You’ve Heard Of Big Data But What Is Big Content?

Content 100

Content Gartner Barriers Paid Search Agency 100

EveryoneSocial

DECEMBER 10, 2019

Read more strategy and tips in our resource. CEB/Gartner) More than 80% of Americans say employee communication is key to developing trust with their employers. That number increases to 31% for communicators in North America. Gatehouse ) 72% of employees don’t have a full understanding of the company’s strategy. (

Statistics 83

Statistics Organization Peer-to-peer Work Management 83

Valasys

APRIL 3, 2023

However, as we are on the verge of a possible recession, we need to be even more careful with our (potentially reduced) resources. Data on second-party intent: Content syndication providers, for example, have extensive libraries of content assets that make it possible for them to gather and examine data regarding account consumption patterns.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

QuanticMind

FEBRUARY 3, 2020

How much of your time and resources are spent managing and operating your current stack? Google, Bing, Facebook, and Amazon offer a significant amount of valuable consumer data that marketers can utilize to better target their audiences. Do any of your tools lack features that you wish they had? Is technology adoption high?)

Marketing Attribution 52

Marketing Attribution Enterprise Management Paid Search Agency Advertising Agencies 52

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. See this example from McDonalds to demonstrate the shift from high production to basic authenticity. For a deep dive guide to video, take a look at this Video Marketing 101 Resource from Ledger Bennett.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

SWZD

AUGUST 19, 2019

He gave the example of hosting an event, where inbound marketing strategies and social media are important for “soft touch” engagement of decision makers both before and after the event. He said that Facebook has the benefit of sheer scale since so many people are on it, and this is particularly helpful for reaching the SMB market.

Top of Funnel 59

Top of Funnel SMB Demand Generation Agencies Digital Marketing Funnels 59

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

QuanticMind

JANUARY 21, 2020

Some examples of important data for ABM include: . For example, posting new job positions could suggest relevant internal business changes. . For example, your CRM tool and marketing automation software should share data automatically. Audience behavioral signals . Important data points vary based on industry.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Canadian Marketing Association

JANUARY 5, 2016

According to Gartner Group research, 32% of buyers will never contact a sales person before deciding to make a purchase decision. Every business today, no matter how big or small needs to step up their content strategy because buyers are insisting. That all feeds our social and digital strategy as well.

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Onalytica B2B

FEBRUARY 17, 2016

The possibilities for IoT are limitless, it can be used to turn the automated home into the smart home for example, or to make our cars even smarter and disrupt the automotive industry. Be sure to follow them to stay up to date on the best content and resources on IoT! For example, monitoring people actively (e.g. Dean Johnson.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Varicent

APRIL 20, 2017

The Gartner customer lifecycle model below puts account-based activities into the customer lifecycle. When a buyer clicks a link to a white paper, for example, he knows what to expect — an in-depth treatment from the seller’s point of view. If you do the engagement right, you’ve got relationships you can build on.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” Look at how HubSpot lays out their resources navigation. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

The ROI Guy

DECEMBER 6, 2010

Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

NOVEMBER 5, 2019

Resources and data commonly used for this initial research include: Industry reports. For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. Access to resources. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

The ROI Guy

NOVEMBER 8, 2006

Some examples of direct (hard) benefits are: 1. Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Some other examples of indirect (soft) benefits include: 1. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 4, 2010

In today’s frugal environment, buyers don’t always have the resources to research issues or frameworks to understand what might ail them. Second, the survey results highlight that sales repss are being tagged as not understanding buyer needs, not having valuable resources to add value to the sales process, and not being prepared.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Martech Advisor

NOVEMBER 6, 2019

Now, what differs across organizations is the amount of time and resources they can invest viz-a-viz returns and ROI. For example, smaller but high-growth organizations may have a more ‘quarter-focused’ approach to improving CX, in order to deliver incremental ROI in the same financial year.

Tips 89

Tips Enterprise Management Customer Satisfaction Work Management 89

Sprout Social

APRIL 20, 2022

Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth. Human resources.

Peer-to-peer 134

Peer-to-peer Marketing AI Top of Funnel Business 134

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. For example, this email from Sprout that announced Instagram scheduling gave recipients a new reason to check out their content calendar and spend some time in Sprout’s platform.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Martech Advisor

NOVEMBER 6, 2019

Now, what differs across organizations is the amount of time and resources they can invest viz-a-viz returns and ROI. For example, smaller but high-growth organizations may have a more ‘quarter-focused’ approach to improving CX, in order to deliver incremental ROI in the same financial year.

Tips 75

Tips Enterprise Management Customer Satisfaction Work Management 75

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 12, 2021

It helps marketers make smart decisions about allocation of resources and efforts, and making sure those are hyper-focused on the most valuable behaviors throughout the customer journey. A graph database is what Facebook and LinkedIn, and other platforms use to find these patterns of behavior, these connections. Tom: That wraps it up.

Allocation 229

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 229

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)? How hard will it be to filter? What’s the budget? How much can you afford to spend on the tool? •

Social Media 155

Social Media Media Paid Content Work Management 155

SocialPilot

JANUARY 21, 2024

Social media customer service is the proactive and reactive support businesses offer customers across various social platforms like Facebook, Twitter, and Instagram using social media customer support tools. In fact, By 2027, chatbots are predicted to become the primary channel for customer service in a quarter of all businesses ( Gartner ).

Social Media 87

Social Media Marketing Management Service Ideal Customer Profiles 87

The ROI Guy

DECEMBER 14, 2005

For example, a third world economy focuses on the physiological and safety needs first – basic human survival. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Tom then served Gartner as a Managing VP.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Hubspot

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. Take Apple, for example. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Identify the buying center and personas.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69