Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. In August, we got to spend the day in the Denver headquarters office for the Launchpoint Partner Event. As always, getting to spend time with the Marketo team was awesome. Being a Marketo partner has been instrumental to our growth and has afforded many new business opportunities.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Valasys

MARCH 14, 2019

It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. ON24 has been a Marketo customer for the past 5 years and will now become a member of the Marketo Partner Advisory Board.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Learn More: Why Isn’t My Event Data Making it Easier to Measure ROI. Content goals post event.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

ANNUITAS

MARCH 31, 2015

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. Why is it that over 3,000 marketers will flock to Vegas to attend this event? It’s simple.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

Leadspace

APRIL 21, 2017

Events season is well and truly underway for B2B marketers. With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! See you there!

Marketo 54

Marketo Account Based Marketing Enterprise Management ABM 54

Adobe Experience Cloud Blog

JANUARY 12, 2016

Just as the ABCs are fundamental to reading and writing, some of the basics like data, content, and segmentation are key to your lead generation programs. Take a look at these five lessons below that you should apply to your lead generation efforts : . It’s all about the baby steps!

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Adobe Experience Cloud Blog

JULY 16, 2015

Promote locally: If you are hosting an event in Denver, you probably do not want folks in New York to see location-specific ads for The Mile-High City. Adjust the messaging on your ad, based on the segment you are targeting: For example, your ad copy and image will be different if you are targeting a B2B audience vs. a B2C audience.

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. Customer behaviors were changing as a result of events occurring globally, and we could help – something marketers must do to support business continuity. Tip 2: Respond to customer needs.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 174

Adobe Experience Cloud Blog

DECEMBER 4, 2012

At Marketo, we are always seeking marketing avenues that allow for continuous, real-time engagement with our customers and prospects. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces. Caveat: words of caution about this to follow.).

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. Marketo Engage, and especially Bizible , offer solutions to trace the origin of a prospect thanks to its multi-touch attribution model. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Contently

APRIL 13, 2017

Per Hubspot, companies that publish content 16 times per month generate 4.5x more leads than those who publish less than four times per month, and 93 percent of B2B marketers say that content marketing generates more leads than traditional marketing strategies. Then, that piece of content would have 65 leads influenced.

Lead Gen 147

Lead Gen Lead Scoring Lead Ranking ROI 147

SalesIntel

APRIL 19, 2024

Sends real-time alerts for changes in a company’s technology or critical events. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Sends real-time alerts for changes in a company’s technology or critical events. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Sends notifications about changes in contact information and company events.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. So, how does Marketo define demand generation?

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Biznology

AUGUST 8, 2019

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Most are still doing the same old push email and events.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Provides lead generation. Creates an email template, automates the subject line and content for each recipient.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

DiscoverOrg

MARCH 25, 2019

Location-based event marketing. Location-based event marketing. Location data can maximize your event marketing efforts, too. But what about prospects who aren’t attending … but are located in close geographic proximity to the event? Invite them to an event-related activity, like a happy hour you’re hosting.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

FEBRUARY 12, 2024

She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. The content for the new product line needed revamping, and sales were carping about the lack of leads. It had to be different. She also knew her management wanted to reduce her staff by 20%. Sales and Marketing Automation.

Paid Search Agency 108

Paid Search Agency Planning Ad Building Enterprise Management 108

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Choose the right event technology. Will you put on a virtual event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Marketing Insider Group

JUNE 22, 2020

After a rather lackluster experience with the incumbent telemarketing and lead generation vendor, my team engaged them and Televerde in a “Pepsi Challenge” contest won hands-down by Televede. Truly a “lead generation machine”! Not only did former SAP. Without that piece it is just numbers and systems.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

Adobe Experience Cloud Blog

APRIL 10, 2017

At Marketo, the LaunchPoint ecosystem was developed to provide a comprehensive solution for our customers and to be an additional lead generation source. At the same time, our LaunchPoint technology and services partners help make Marketo the world-class, end-to-end marketing platform that it is today.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

APRIL 11, 2017

internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. What events does your target audience attend? However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. As the founder of one of the most well-known content marketing websites and host of the largest content marketing event in the world, Joe specializes in content creation.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 125

Lead Ranking Marketing Automation Services Lead Generation Sales Management 125

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. With this insight, marketers can develop more targeted messages, increasing the effectiveness of their lead generation efforts.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Taking a step away from mobile for a moment, this statistic proves that social media is not just a viable but essential part of any B2B lead generation strategy. by Jason Miller.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. Tips On How to Use LinkedIn for Better Lead Generation. Read the Tips on How to Use LinkedIn for Better Lead Generation. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

The Lead Agency

JUNE 7, 2023

Almost 80% of marketing leads don’t actually convert into sales. As such, it’s important to have a well-developed lead nurturing strategy in place that fosters relationship building alongside your lead generation campaigns. Don’t forget that this is just as important as lead generation.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Unbounce

FEBRUARY 11, 2021

As a conversion event: Report and analyze store visit performance by campaign or ad creative to determine which ads or audiences are most likely to drive in-store traffic. Lead generation landing pages often include a phone number as a primary or secondary call to action (CTA) to engage “warm leads” with a personal interaction.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. With the recent epidemic of Covid-19 , many events and conferences called off globally. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SnapApp

JULY 10, 2018

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. If you can only go to one demand gen event this year, make it the DemandGen Summit hosted by B2BMX. Hey, that’s us!) DemandGen Summit.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). Overall, more than one third (38%) of B2B marketers expect their demand generation budgets to grow by 20% or more in 2015.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100