Marketing Insider Group

AUGUST 5, 2015

Forrest Gump tells us “Stupid is as stupid does.” Anchored and pop-up trigger events are a simple strategy to fuel the spread of hot content. For instance, in 2014 The New York Times assessed they strategically handled the Michael Sam ‘trigger event.’ Rather, the new quote should be “Simple is as simple does.”.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Strategic-IC

APRIL 23, 2023

And its influence continues to spread, thanks to channels like LinkedIn that are helping to build an impressive ABM community as well as our very own podcast - Let’s talk ABM. In fact, one-third of marketers who’ve never used ABM told HubSpot they’re planning to invest in it for the first time this year. Account-based Engagement.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

DemandBase

JULY 16, 2020

With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes. Use resources like the company website, Crunchbase, Owler, and LinkedIn Sales Navigator. One-to-Many and One-to-One.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Use webinars to supplement live events. To some degree, it still is.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

The Effective Marketer

MAY 9, 2011

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Source: LinkedIn , 2020). Source: Forrester , 2021). Source: Forrester , 2021). Source: Hubspot , 2021). Not exactly. Intent Data for Sales.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Marketing Insider Group

JANUARY 6, 2020

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. I’ll also be speaking at a number of these events. Digital Summits.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

SnapApp

MAY 29, 2018

Forrester research indicates that 74% of business buyers conduct more than half of their research online. How many people are involved, and when can we expect events to move along? According to HubSpot , MEDDIC is best suited to complex enterprise sales, while BANT is more general-purpose. Identify pain.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

The Effective Marketer

MARCH 9, 2010

Clear header with big title and date/time of the event. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

MAY 16, 2017

According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. Today, many people go to social networks like Twitter and LinkedIn to learn about and discuss news and business issues in our industry. The events, news or keywords your leads care most about.

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Hubspot

JANUARY 3, 2012

Check out HubSpot's webinar page and ebook page as examples. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. It's a great way to increase visibility for your offers on LinkedIn. Have an offer that addresses another user's question?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Ranking 28

Heinz Marketing

JUNE 3, 2019

Matt: So this is the first time we’ve gotten to talk since SiriusDecisions summit, which was just as we record this just a couple of weeks ago and boy, just another great events and other great conference. Phil: Well, it was a terrifically exciting event. I mean, you’ve been around SiriusDecisions for awhile.

Top of Funnel 55

Top of Funnel Lead Ranking Enterprise Management Work Management 55

Hubspot

APRIL 3, 2012

Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. Connect with HubSpot :

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

DECEMBER 9, 2010

The event was among the richest I’ve had the pleasure to attend in some time and it revealed that all across the globe – some things are the same. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. Connect with HubSpot : Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Brandpoint

JUNE 7, 2018

While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies. View all Digital Summit event locations here. ” View all Summit events from Innovation Enterprise here. Host: HubSpot. Digital marketing.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Hubspot

AUGUST 20, 2019

Twitter ads are 11% more effective than TV ads during live events. LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ). 80% of social media B2B leads come from LinkedIn. LinkedIn ). Over 46% of all social media traffic to company websites comes from LinkedIn. LinkedIn ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

SpotMe Blog

JUNE 28, 2023

After working with 12,000+ enterprise event marketers over the past 20+ years, our team has studied what it takes to create a successful webinar marketing plan to help you build better customer relationships with minimal time and effort. Webinars are inexpensive to produce compared to in-person events. What is a webinar? Wide reach.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Video Trend 4: Virtual Events and Live Video Experiences Go Mainstream 5.1 Consolidate Disparate Systems 6.1.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. On the note of attention spans: Top performing B2B content assets in 2021 and 2022 were short articles (less than 3,000 words), videos, and virtual events/webinars/online courses ( CMI ).

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Vidyard

MARCH 23, 2021

LinkedIn Video Statistics 3.4 Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 Connect, Convert, and Close More Deals Easily create and share 1-to-1 videos. hours ( HubSpot, 2020 ) 51.7% Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Learn more : 11 Practices for B2B Landing Page Optimization (LPO).

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Martech

SEPTEMBER 21, 2021

geo-fencing or beaconing) or during events. Most of the B2B marketing automation vendors profiled in this report provide some level of social media publishing, sharing and tracking within the platform for networks such as Facebook, Instagram, Twitter and LinkedIn. Click here to download! Why do you need a marketing automation platform?

Marketing Automation Services 132

Marketing Automation Services Enterprise Management Work Management Marketing Management 132

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Video Trend 4: Virtual Events and Live Video Experiences Go Mainstream 5.1 Consolidate Disparate Systems 6.1.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

SpotMe Blog

JUNE 16, 2023

These platforms typically offer: Educational resources like online courses, webinars, educational events and content libraries with the latest research and treatment options in different therapeutic areas. Management of speaker programs, advisory boards and other live events.

Work Management 52

Work Management Marketing Management Marketing Automation Services Lead Ranking 52

The Effective Marketer

FEBRUARY 3, 2011

A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011.

Conference 100

Conference Planning Work Management Marketing Management 100

Televerde

OCTOBER 30, 2019

Nostradamus enthusiasts have credited him with predicting numerous events in world history including the French Revolution, the rise of Napoleon, and the development of the atomic bomb. 67% of the buyer’s journey is done digitally, through engaging with a company’s content (Hubspot, 2019). LinkedIn, 2019). LinkedIn, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Rev

NOVEMBER 20, 2018

According to LinkedIn, Amazon has 174 employees with the words “data” and “science” in their title. The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. Alphabet has 130; Facebook, 265.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Single Grain

MARCH 9, 2021

Produce evergreen content that doesn’t get outdated with trends or events. Lastly, promote your content on B2B niche platforms and community websites, including LinkedIn , to reach more customers and drive more traffic to your website. For example, HubSpot audits and updates its blogs regularly. 6) Optimize Your Product Pages.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

EveryoneSocial

OCTOBER 26, 2021

Here is a list of dark social examples to keep in mind: Social Networks (LinkedIn, Twitter, Instagram, etc.) Events & Meetups (Virtual events, In-Person Meetups, etc.) For example, if you share a company blog post to LinkedIn and someone clicks, that can be attributed to your analytics and CRM with UTM tracking.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. S hayla's LinkedIn | B2B Marketer. . . I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Valasys

FEBRUARY 20, 2020

According to Kate Leggett, Vice President & Principal Analyst at Forrester , customer relationship management ensures that customers realize the economic value of their investments. According to HubSpot , 67% of churn can be avoided if the service inquiry is resolved during the first interaction.

Lead Ranking 52

Lead Ranking Churn Rate Lead Scoring Work Management 52

SnapApp

APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. S hayla’s LinkedIn | B2B Marketer. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The Effective Marketer

JULY 5, 2009

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100