Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. Learn more about calculated properties.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Lead Liaison

DECEMBER 15, 2022

Problem solved using one of Lead liaison’s latest feature updates: Rapid Scan! When Rapid Scan is enabled in the app a door monitor is able to quickly scan the badge of everyone who enters without any additional steps like hitting submit or answering questions in the normal lead retrieval screen.

Lead Liaison 92

Lead Liaison Marketing Automation Services Marketing Management Trade Show 92

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. User Interaction : When users interact with an ad containing a lead form, they can choose to submit their contact information.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. User Interaction : When users interact with an ad containing a lead form, they can choose to submit their contact information.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Games have been updated to launch in optional “no lead capture” mode.

Lead Liaison 62

Lead Liaison Work Management Marketing Management Jigsaw 62

Lead Liaison

FEBRUARY 22, 2023

The kiosk can be locked so attendees don’t get lost in the lead capture app or start messing with your tablet settings. Retailers commonly refer to this feature as an “attract loop”. When the attendee taps the screen, they’ll see the lead capture form to fill out, request literature or more information, and be on their way.

Trade Show 104

Trade Show Lead Scoring Lead Ranking Lead Liaison 104

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event.

Case Study 54

Case Study Case Studies Studies Work Management 54

Only B2B

MAY 19, 2022

Trigger Events: Astute salespeople use the internet to find new prospects and keep track of existing prospects’ online activities. However, simply listening is insufficient; you must also be able to recognize trigger events that will assist you in making a successful cold call.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be. But will they?

Trade Show 48

Trade Show Lead Liaison Tips Lead Capture 48

Lead Liaison

JULY 9, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ MARKETING/EVENTS: GAMIFICATION IMPROVEMENTS & UPDATES. 1: Activation Builder Redesign.

Lead Liaison 62

Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But it still lacks key pieces of a complete marketing solution.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Lead Liaison

OCTOBER 7, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! Important : To take advantage of the new mobile app features, you must upgrade to the newest version of GoCapture!™

Lead Liaison 62

Lead Liaison Marketing Management Marketing Automation Services Fulfillment 62

SendX

AUGUST 13, 2020

These tools are further divided into five categories: Communication, Productivity, Project Management, Customer Success tools, and Team Management. Communication Tools Skype Skype has majorly garnered the accolades for its various features and is the most preferred communication tool. It comes with HD quality audio and video.

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ MARKETING & EVENTS: Features & Improvements. Schedule a demo here!

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! Important : To take advantage of the new mobile app features, you must upgrade to the newest version of GoCapture!™

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Key Features: Users can easily edit, format and publish content and modify design. Perfect for: Driving lead management. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Lead Liaison

FEBRUARY 28, 2023

In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event. They can use the built-in, native features included with most modern smartphones to scan QR codes to collect prizes/points.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

ClickZ

OCTOBER 22, 2020

It’s software that makes it easier to manage marketing-related tasks—launch campaigns, generate leads, keep track of ad creative, and monitor results (to name a few examples). Typical features include: Lead management tools to help identify prospects, capture leads, and track potential buyers. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. As a seasoned vetran in this field, he was able to highlight what is really working in B2B marketing and lead generation.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Oktopost

JANUARY 11, 2024

As a result, you often get enhanced customer engagement, lead generation, nurturing, and conversion. Key Features to Look for in a Demand Generation Tool Content personalization 58% of marketers struggle to target content to desired audiences. This will allow you to focus on driving your broader marketing strategy forward.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SalesIntel

DECEMBER 6, 2023

Both CRMs have a lot of features making it easier for the sales reps to track the lead status. Lead Management Tools Efficient lead management is crucial for nurturing leads through the sales funnel and converting them into loyal customers.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Heinz Marketing

OCTOBER 22, 2021

It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Attend an Event. There are a plethora of events out there, across every industry and niche. Here’s a few of our favorite B2B Marketing events: B2B Marketing Exchange.

Planning 121

Planning Work Management Marketing Management Marketing Automation Services 121

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Lead Liaison

JANUARY 16, 2019

The last quarter of 2018 was big for event lead management. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. License: Lead Management Automation (LMA)™. Who captured the most leads. Who captured the most leads.

Lead Liaison 48

Lead Liaison Landing Pages Work Management Lead Scoring 48

Customer Experience Matrix

APRIL 28, 2009

Summary : a small survey of demand generation users shows that more than half deployed basic demand generation features within one week , and about 75% within one month. More complicated features take longer, but in general, 80% of the features ever deployed are in place by the end of two months. lead scoring 12 7 3 0 10 4 36.89

Demand Generation 120

Demand Generation User-Generated Content Customer Surveys Lead Scoring 120

markempa

MAY 8, 2007

« On Lead Nurturing: Looking for a "hot" date? Main | How Lead Nurturing Improves Lead Generation ROI » B2B Lead Generation Blog is todays TypePad Featured Blog Greetings and welcome new readers! Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Lead Liaison

NOVEMBER 17, 2022

Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience. Liz has experience in virtual and hybrid events for about ten years. CTRL ALT DLT event in 2017.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71

LeanData

SEPTEMBER 21, 2020

It’s because OpsStars , the only event dedicated to operations and revenue-generating professionals, is happening in a few weeks! Join an elite community of B2B professionals for OpsStars 2020 virtual event on Tuesday, October 20 – Wednesday, October 21. OpsStars Day 2 will feature hand-on workshops. Get Inspired.

Peer-to-peer 52

Peer-to-peer Forecasting Class Education 52

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. This tool enables you to create and send e-mail newsletter and service e-mails (such as transaction e-mails and event or date triggered e-mails).

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Martech Advisor

OCTOBER 23, 2019

Before we look at the platforms, let’s understand the key features of a marketing automation tool. What Are the Key Features of a Marketing Automation Tool? A marketing automation tool can offer basic as well as advanced features to plan, coordinate, manage, and measure marketing campaigns. Lead Management.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Zoominfo

JANUARY 18, 2021

Leverage Artificial Intelligence (AI) AI can assist your CRM strategy in a myriad of ways such as customer service assistance, lead management, and best course-of-action analysis. Lead Management: AI can be a useful addition to your CRM application when it comes to lead scoring.

CRM 100

CRM Marketing AI Enterprise Management Ideal Customer Profiles 100

ANNUITAS

SEPTEMBER 21, 2018

So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). And we don’t expect anything other than business as usual from the Marketo ecosystem for the next 6-9 months. (So – A short second … this is a welcome acquisition.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Only B2B

MARCH 24, 2020

Great mileage, engine, features & technology, cost of ownership, warranties etc. Can you elaborate more on this particular (xyz) feature? Are there any upcoming events/deadlines that you’d like to have a solution in place by? BANT is a lead management methodology used for sales qualification. Mike: You know!

Sales Qualified Leads 80

Sales Qualified Leads Budget Programs Work Management Lead Qualification 80

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Channel Management. Case Management. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Lead Management. Number of user seats.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Heinz Marketing

SEPTEMBER 9, 2021

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. You will need to learn how to use all its features. Close more deals with intelligent lead nurturing.

Marketing Automation Services 123

Marketing Automation Services Marketing Automation Automation Work Management 123