SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

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Optinmonster

MAY 4, 2023

CRM plugins turn your WordPress website into a lead generation and client management system. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins. CRM stands for customer relationship management software. 9 Top WordPress CRM Plugins 1.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Heinz Marketing

MARCH 21, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Changing the dynamic of prospecting and lead management strategies.

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Work Management Marketing Management Budget Programs Marketing Budget 82

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. To keep sales and marketing alignment intact, implementing key performance indicators (KPIs) is important with room for future development.

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Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Sprout Social

NOVEMBER 11, 2021

You reach out on the company’s web chat feature for help. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Win new business by generating leads from social and capturing existing contacts’ social interactions.

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Digital Asset Management Social Media Work Management Marketing Management 116

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

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Only B2B

MAY 19, 2022

People are, without a doubt, the most important component of every sales contact. Let’s take a closer look: Managers: Appointment setters should get sufficient training, as well as continual monitoring and mentorship from their management. This method is recommended by The Rain Group, a sales training business.

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Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. A demand generation tool is software that helps businesses attract and engage with their target audience, raising interest in their product and driving prospects through the sales funnel.

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Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Lead Liaison

FEBRUARY 22, 2023

Here they are: 1: Equip Every Staff Member with Mobile Lead Capture Exhibiting at a trade show, is when show organizers provide exhibitors with what’s commonly called “lead retrieval”. Restricting use per user limits your company’s ability to collect leads. These solutions are commonly referred to as universal lead capture apps.

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LeanData

DECEMBER 20, 2022

Almost everything takes the path of least resistance: water, electricity, Google Maps … and your Sales reps. No rep wants to jump through extra sales hoops to get a deal closed. It sounds so easy: Get the right accounts and contacts to the right Sales rep at the right time. Breakdown #2 Complex Sales Teams.

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Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. I think you get my drift: marketing events cost a lot of money. Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. Technology to Support Lead Nurturing Strategy.

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Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Only B2B

MARCH 24, 2020

Introduced by IBM in the 1960s, BANT is a popular sales acronym used to identify and pursue the most qualified prospects based on their Budget, Authority, Needs, and Timeline. Sales Representative: What’s your budget? Your sales rep wouldn’t want to waste his/her time showing a car that proceeds beyond this budget).

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Sales Qualified Leads Budget Programs Work Management Lead Qualification 80

Zoominfo

JANUARY 18, 2021

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. CRM stands for customer relationship management— and relationships are truly what business success all about. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs.

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Lead Liaison

DECEMBER 15, 2022

Problem solved using one of Lead liaison’s latest feature updates: Rapid Scan! When Rapid Scan is enabled in the app a door monitor is able to quickly scan the badge of everyone who enters without any additional steps like hitting submit or answering questions in the normal lead retrieval screen.

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Salesforce Marketing Cloud

NOVEMBER 15, 2023

Think of sales management like a sports team. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. Consistent sales growth and a happy team, not to mention sizable commissions and happier, more loyal customers. What is the sales management process?

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DealSignal

JANUARY 20, 2023

Generating useful leads that can be turned into sales fast can be a daunting task for marketers. In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Hot leads are customers that are most ready to make a purchase and have a high interest in your offering.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives.

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thePoint

AUGUST 24, 2020

5 is about alignment – specifically marketing and sales alignment around one specific definition. There are certainly many areas where marketing and sales should learn to effectively understand needs and agree on desired goals and outcomes. just wanting “sales ready leads”). What is a MQL (marketing qualified lead)?

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Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Games have been updated to launch in optional “no lead capture” mode.

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Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ MARKETING & EVENTS: Features & Improvements. Schedule a demo here!

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Lead Liaison

SEPTEMBER 21, 2020

The Last Thing Anybody Needs is Another Boring Virtual Event. This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. describing the 3 factors that entice her into engaging with a virtual event: “For me it’s either.

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Lead Liaison Trade Show Marketing Management Lead Scoring 62

Conversica

OCTOBER 18, 2018

This blog’s focus “How do marketing and sales stay aligned during the Q4 crushing process?” ” is based on a recent webinar we did on Tips for Crushing your Q4 quota, featuring two fantastic thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. Where are the push backs?

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Top of Funnel Tips Marketing AI Trade Show 76

Lead Liaison

JULY 9, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Important : To take advantage of new mobile app features, you must upgrade to the newest version of GoCapture!™ MARKETING/EVENTS: GAMIFICATION IMPROVEMENTS & UPDATES. BUTLRR [details].

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Lead Liaison Marketing Management Ideal Customer Profiles Salesforce.com 62

Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. The conference saw 29% YOY growth and a 4.5-

Case Study 54

Case Study Case Studies Studies Work Management 54

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 best practices together for a full day, educational event. Some of the tweets from his session include: ardath421 : How sales wants to sell has little impact on how buyers want to buy .

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Lead Management Work Management Marketing Management Lead Scoring 48

LeadSloth

FEBRUARY 15, 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

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Lead Liaison

OCTOBER 7, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! EVENT Features & Improvements. s robust lead management solutions.

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The Point

JULY 21, 2016

Frequently, this is due to a backlog of campaigns and other tactical needs – as soon as the platform is deployed, the company moves immediately into “campaign mode” to address that backlog, and never has the time thereafter to hit “pause” and address the big picture. Not setting up data management to empower effective reporting.

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Conversica

OCTOBER 2, 2018

Although these events can generate a high number of leads and facilitate numerous in-person interactions, the value of trade shows can be rather ambiguous. One of the most popular types of conversational AI is an AI sales assistant. When paired with post-trade-show data, a sales assistant can be powerful.

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Trade Show Marketing AI Lead Scoring Lead Ranking 58

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! EVENT Features & Improvements. 1: EVENT ACTIVATIONS | INSTANT GAMIFICATION [details].

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Optinmonster

DECEMBER 14, 2021

That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Sales Tools. Advertising Tools.

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Lead Liaison

FEBRUARY 28, 2023

In this article we cover why touchless is important and how to truly implement touchless, what you need for your scavenger hunt, and why you should consider a scavenger hunt for your next event. They can use the built-in, native features included with most modern smartphones to scan QR codes to collect prizes/points.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be. But will they?

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Trade Show Lead Liaison Tips Lead Capture 48

The Mx Group

NOVEMBER 17, 2017

News & Events. Sales Empowerment. Demand Gen and Lead Management. Sales and Marketing Alignment. If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you. Marketing Expertise.

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Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Take a Class.

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Martech Advisor

OCTOBER 23, 2019

Such effective monitoring of prospects’ activities helps sales and marketing focus their efforts on the right prospect at the right time. A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns.

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