Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives. CharityName.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 74

Twitter Eye-Tracking Keywords Work Management 74

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. Stay Competitive.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Choose An Eye-Catching Image. Command Them To Click.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth?

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. To understand what kind of impact your video content is having, try tracking these metrics: Views: The number of times your video has been viewed (also called a reach).

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. There are plenty of tools that can do the tracking for you and notify you when you need to take action. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. asktwitter. This is a good start.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 76

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 76

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This is especially important for brands with multiple events or locations. Lean on pre-built noise exclusion options.

Social Media 114

Social Media Examples Work Management Media 114

Litmus

MARCH 2, 2023

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Universal Analytics is the OG web analytics platform created by Google that tracks activity on and to your website. Basically: If you can create a UTM for the action, you can track it in Universal Analytics.

Analytics 85

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 85

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. Consider these stats: Twitter claims that 82% of its users view video content on the app. Prioritize Video Content. Over to You.

Practices 282

Practices Tips Business Emarketing 282

Scoop.it

FEBRUARY 1, 2024

The tweet shows off Starbucks’ involvement in the event while using Vogue’s content. Source : Twitter Understanding Content Creation Content creation is the foundation of most businesses’ marketing strategies. You know your audience best, so keep their preferences in mind and keep a watchful eye on their reactions.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? But, fear not dear marketer!

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Heinz Marketing

APRIL 19, 2022

By accurately analyzing different lead data, you can better understand where your leads buy from, how they buy, and the best time to put your product/service in front of their eyes. There are many features and tactics across each social platform – almost too many to keep track of. Leverage Social Media Presence.

Lead Generation 103

Lead Generation Webinar Metrics Sales Qualified Leads Generation 103

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

DiscoverOrg

JULY 3, 2018

Well, try, try again – with a fresh pair of eyes. We look for event “signals,” like rounds of funding, leadership changes, a new technology partner, new management, layoffs – any time changes happen, new business needs arise. It’s unlikely that you’ll be signing the contract over Twitter.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Pam Didner

OCTOBER 7, 2020

Participation in relevant events . The networking events or conferences usually offer you the opportunity to engage with professional digital marketers who work globally. So keep your eyes open, and you’re sure to find a webinar that matches your interests! Read blogs and updates . Grammar Checker: .

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Envy

DECEMBER 23, 2020

Here are some practical tips to keep you on the right marketing budgeting (and planning) track. So bearing rule #1 in mind, and with a careful eye to your overall marketing goals, split your KPIs and your budget into two: the “must do” list and the “nice to do” list. Break your social media spending down to a channel by channel level.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

RebelMouse

AUGUST 25, 2022

According to Google , if you can answer “yes” to the following questions, your content is on the right track: Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you? Since this is a major update, it can be a lot to keep track of.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

Scoop.it

NOVEMBER 1, 2022

KPIs help you track your performance and make data-driven decisions. To make sure your strategy is generating leads and building brand awareness, you need to keep a close eye on your reach KPIs. You need to keep track of engagement levels to ensure they’re hitting your targets. Track Existing Brand Advocates.

Social Media 83

Social Media Top of Funnel Media Brand Identity 83

Optinmonster

DECEMBER 30, 2023

But the bulk of the page is taken up with the products they most want to promote: their events, consulting services and magazine. The one on the left has a bigger headline and picture to draw the eye. Bluehost On its homepage, Bluehost uses an image on the right with the person’s eyes looking towards the text on the left.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Once your first trade is live, you can also use social listening to track brand health in real time. It’s where your IPO story will unfold. Listing day.

Marketing & Strategy 108

Marketing & Strategy Social Media Work Management Rules 108

Sprout Social

NOVEMBER 30, 2021

Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. Track your success through native platform analytics and website referral traffic. Global Shopping Festival report revealed that livestream sales were at $6 billion, twice the previous year’s event sales. Augmented reality (AR) commerce.

eCommerce 141

eCommerce Trends Social Media Amazon 141

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. How to track the results of ABM? Owned Media : Channels your company has complete control over such as websites, communities, blogs, print catalogues, and company ran events. He is very active on Twitter and loves Batman.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. A weekly Twitter chat or Twitter Space ? Is it a LinkedIn group? A private Facebook Group?

Tips 127

Tips Ideal Customer Profiles Work Management Marketing Management 127

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. Influitive. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Optinmonster

APRIL 29, 2022

Parties and events are a great way to help customers associate your business with having fun. You can also sponsor other events to build your brand recognition. This can also catch people’s eye. You can also create a game or activity related to your business and take it to local events. Throw a Party.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 91

Case Study Case Studies Work Management Studies 91

Contently

SEPTEMBER 27, 2023

This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights. Monitor Performance: Use analytics to track the performance of your next-gen content campaigns.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Optinmonster

DECEMBER 28, 2023

Aside from the occasional event sponsorship, local businesses usually focus on advertising. OptinMonster collaborates with partner brands to co-create a series of posts, and our combined audiences doubled our usual reach, bringing fresh eyes to both our content. Glad you asked! Collaborating with other brands was an afterthought.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Brandpoint

MAY 5, 2023

Paid social media can be particularly effective for manufacturing companies when promoting new products or services, special offers or event promotions. A social media content calendar can help manufacturing companies stay organized and on track with their content creation and posting schedule. Engage with your audience.

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Sprout Social

MAY 19, 2021

This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130