DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Martech

MAY 18, 2023

However, each type of event also requires a different approach when it comes to generating and following up on those leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space. Knowing your audience is critical when it comes to event planning.

Webinar Metrics 88

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 88

BOP Design

OCTOBER 7, 2020

In the age of COVID-19, there are minimal networking, tradeshow, or face-to-face selling opportunities. Bop Design has a current client that has relied on a 1-page website for years because most of their sales were based on networking at trade shows and one-on-one relationship building. B2B Marketing Will Never Be the Same.

Marketing Websites 116

Marketing Websites B2B B2B Thought Leadership Cold Calling 116

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Marketing Insider Group

MAY 26, 2020

It was important for sales and marketing to pause and think about what the market needs to hear and what actions companies should take. But now is the time to shift the business, marketing communications and approaches. The actions you take today will determine your future market position.

Webinar Metrics 237

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 237

Hubspot

APRIL 7, 2021

Breakout sessions can happen during both in-person and virtual meetings. Speed Networking. Speed networking breakout sessions allow attendees to meet each other and establish professional connections. During in-person sessions, you can organize bingo games, team people up to solve puzzles, or even play charades.

Planning 90

Planning Peer-to-peer Thought Leadership Conference 90

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. The point is, live, in-person trade shows have their pros and cons. I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Establish Goals. Set a Timeline.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. By telling stories, sharing value, and getting in front of the camera, you’re creating a personal one-to-one connection with your customers. So, how should you use video in your marketing? Education: Are you an expert or thought leader in your field?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Sharpspring

JULY 30, 2019

Any agency interested in building a presence online invests in content marketing. If you really want your agency to stand out from the competition, you need to become a thought leader. Here are 6 strategies you can use to position your agency as a thought leader: 1. Make It Personal. Invest in Blogging. Do Interviews.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Positioning Ad Agencies 62

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Conversica + SummitSync = Event Marketer Heaven. The AI Assistant proactively follows up with each attendee post-event to engage with them in a highly personalized way and to help them progress along the customer journey.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. Executive Networking Dinners. In the Engagement Economy , buyers and sellers WANT to be engaged in unique and personalized ways.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

To make matters worse, events face market competition just like any other business. Attendees buy only so many tickets every year and events that fail to innovate may quickly find themselves underattended and out of the limelight. Today’s tools offer event coordinators the firepower they’ve always wanted. Web Scheduling.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Conversica

NOVEMBER 18, 2019

It’s that time of year again when Marketers don branded lanyards and Salespeople polish their elevator pitch. Yes, it’s events season and Conversica is no stranger to the conference scene. Like many other Event Marketers, we are hard at work crafting our messaging, swag and experience. This can be done in several ways.

Outreach 40

Outreach Practices Trade Show Best Practices 40

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? So, what exactly is “inbound” versus “outbound” marketing? Generate Awareness with Outbound Marketing. Email Marketing.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. What is it?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Attendify

JUNE 17, 2021

As we look to the future of events, it’s important to think about how the past year is going to shape the industry in both the short- and long-term. Early in the COVID-19 pandemic, previously in-person events had to be entirely transformed into fully virtual experiences out of necessity. Meet The Experts.

Communities 61

Communities Mobile Marketing Planning Network Marketing 61

Brandpoint

SEPTEMBER 3, 2019

I was lucky enough to get the complete experience, from running the wheel at our booth and networking, to hopping in and out of sessions throughout the day. People don’t trust institutions because we are always being marketed to and sold to as consumers. The ABCs of Generation Z and Email Marketing.

Conference 83

Conference Trust Marketing Social Media Statistics 83

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Adobe Experience Cloud Blog

APRIL 8, 2015

Author: Ellen Gomes It’s that time of year—the birds are chirping, the sun is shining, and The Moscone Center is preparing for the worlds best marketers to descend upon it for 3 straight days of marketing inspiration. And if you haven’t been, get ready to have your marketing mind blown, because this year will be better than ever.

Marketo 48

Marketo B2B Thought Leadership Advertising Agencies Thought Leadership 48

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 56

Conference Marketing AI Work Management Marketing Management 56

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. All those canceled live events will be looking to make up for lost time. Why Event Video? How to Use Video Before the Event 2.1

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Cue marketing automation ! Importing a list and sending a post-event follow-up email can easily be overlooked.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Adobe Experience Cloud Blog

JUNE 3, 2014

For those looking to run a top-tier virtual conference , here are some helpful tips and tools to ensure your event is a success. Although the cost of a virtual event is typically much less than an in-person event, virtual events do cost money. Running a virtual conference is just like running a physical event.

Fulfillment 48

Fulfillment Conference Thought Leadership Paid Search Agency 48

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Bluetext

NOVEMBER 4, 2020

In the wake of COVID-19, webinars are your safest option for meeting with your network. Bluetext can help you put together and execute a comprehensive marketing plan to advertise your webinar when audience attention is highest. Additionally, ensure the content you share establishes you as a thought leader in your industry.

Webinar Metrics 26

Webinar Metrics Paid Search Agency Advertising Agencies Advertising Mediums 26

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Personal agenda.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

markempa

AUGUST 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Carroll will cover how to improve your lead management, align your sales and marketing efforts, nuturing your.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120