Marketing Insider Group

DECEMBER 10, 2020

To take care of this, consider simple productivity tools like: Evernote – For notes and tasks. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. You may also consider using event-specific planning software like the ones offered by Aventri and Bizzabo.

Marketing Automation Services 337

Marketing Automation Services Marketing Management Planning Process 337

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. New platforms have been introduced, and mature products updated and enhanced. Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work. Only scan potential customers (exclude vendors, sales people, etc).

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. SummitSync was launched just under four years ago with the premise that, in the B2B world, going to trade shows and conferences is a valuable way to meet people face to face. “We

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Delivra

JANUARY 15, 2021

Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. Your audience may be gathering on any social media platforms, even youth-oriented ones like Tik Tok. They may be attending networking events in certain cities or reading particular blogs. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. This is where you apply your targeting qualifiers.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 121

Marketing Automation Services Enterprise Management Work Management Marketing Management 121

markempa

AUGUST 25, 2014

Case Study #1 – Local B2B Marketing: 150% boost in lead generation. This case study covers how a commercial cleaning and janitorial services franchise created an Internet-based direct response marketing machine. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Heinz Marketing

APRIL 24, 2020

If you allow the lead source field to be an open text field, you’ll be wading through values like this: Tradeshow event. Trade show. Say you had a whitepaper called “How to get the most from Event Marketing”. Set the field as a drop down, decide on the values, and don’t budge! Most Recent Lead Sources.

Lead Scoring 95

Lead Scoring Lead Ranking Sales Qualified Leads Leads 95

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

SpotMe Blog

SEPTEMBER 1, 2022

Examples of event accessibility are providing wheelchair access at in-person events, and live captioning at hybrid or virtual events. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. Activity challenge.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Webbiquity

APRIL 23, 2019

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing. The NASDAQ bubble was bursting. So signal coverage was slow, and spotty at best.

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Lead Liaison

JULY 18, 2019

In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. It’s extensivity makes the checklist an excellent tool for beginners as well as seasoned trade show planners. I am excited to share it with others in the industry.”.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. The sales and marketing platform that is “built by its users” released a list this week of Q1‘19 enhancements to GoExhibit! About Lead Liaison. The post GoExhibit!

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Key concerns /pain points.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Lead Liaison

APRIL 8, 2019

In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool. Marketers sometimes see automation as a silver bullet.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Lead Liaison

FEBRUARY 7, 2023

We’ll also take a look at how Event Activations with Universal Lead Capture can add layers of protection to these types of investments, and increase ROI at any virtual, live or hybrid event such as a webinar or trade show. It’s important to do some research on the event organizer before the event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

Jifflenow

NOVEMBER 10, 2021

Whether they’re participating in-person or remotely, attendees want to understand the products or services, interact with experts, join tracks and sessions to learn the latest in the technology landscape. The effectiveness of events as a marketing and sales channel is not up for question. Role of Jifflenow in Event Tech.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Best Practices 52

Lead Liaison

NOVEMBER 2, 2018

In fact, most of the technology that we create is intended to give businesses the opportunity to automate administrative tasks to make room for more person-to-person contact. Marketing events are a great way to engage in one-to-one contact. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

SpotMe Blog

MAY 4, 2021

The best virtual conferences are packed with interactive components tied to trademark conference staples, such as networking opportunities, breakout sessions, engagement tools , keynote speakers, and gamification. . Exciting content such as virtual tours and workshops are also becoming common in the digital event world. Trade shows.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. On Targeted LinkedIn Company Product Tabs: Have you considered adding your offers as "products" or "services" on your LinkedIn Page's 'Products' tab?

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Dallas, TX – GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Lead Liaison

FEBRUARY 12, 2019

s ability to be a holistic solution, from form customization and lead capture, to distributing and following up with the lead while interest is still at its peak, to sending the lead on to CRMs and marketing automation platforms. More information on all of the exhibitors, sessions, and speakers can be found here.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

Lead Liaison

MAY 10, 2019

Pipedrive is the first platform developed from the salesperson’s point of view. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

Pipedrive is the first platform developed from the salesperson’s point of view. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation. Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

DiscoverOrg

SEPTEMBER 14, 2018

Have a relatively small target market. Is your product or service a good candidate for ABM ? Our Chief Growth Officer, Katie Bullard, can put a number on it: “Mad Men to Math Zen: Take Marketing from Art to Science” Wednesday, 9/26, 10:30 AM ( Marriott Marquis, Yerba Buena Salon 4-6). .

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52