Remove Event Marketing Remove Leads Remove ROI Remove Telemarketing
article thumbnail

Lead Gen Tactics from 4 MarketingSherpa Case Studies

markempa

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

article thumbnail

13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

The event did not produce the return on investment (ROI) you had anticipated. Leads trickled in and then wasted away. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Attract Your Ideal Prospects Before the Event. Prepare for Data Collection.

Tactics 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

article thumbnail

B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Dimensional mail was close behind at 5.28

article thumbnail

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! What’s lead nurturing?

article thumbnail

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.

article thumbnail

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!