Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Direct mail marketing works!

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Heinz Marketing

APRIL 24, 2020

Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. What if she asks how many qualified leads that event generated for the sales team? Why are lead sources important?

Lead Scoring 114

Lead Scoring Lead Ranking Sales Qualified Leads Leads 114

Brandpoint

MARCH 31, 2020

Work must go on, even though a lot of marketing plans look obsolete compared to what they did at the start of the year. Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. What is cost-per-lead?

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Martech for events. Companies use their sales teams to drive meetings at events and marketing teams to alert people about their presence at a show,” explains Torres. “We

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Marketing Insider Group

DECEMBER 10, 2020

These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success. Event Registration, Marketing, and Promotion.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Value Begins BEFORE The Show. That being said, events are time-consuming and expensive. Don't let event leads fall on the floor! Ready to see how?

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

SmartBrief - Marketing

AUGUST 14, 2023

A talented and seasoned in-house lead with a deep rolodex and a supporting junior team can better connect the company’s voice and generate coverage than many PR firms. The next step after direct response is sales and marketing automation, which is also ideally managed in-house. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Delivra

JANUARY 15, 2021

Here are a few best practices to run a great referral marketing program: Make your program easy to share. Use referral codes or links to attribute your new leads with accuracy. Use content marketing to educate customers. Worksheets like checklists make for excellent lead magnets. Attend events.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Webbiquity

SEPTEMBER 29, 2020

VII Events is the only platform that provides both hyper-realistic 2D and 3D 360° customizable graphical engines. 2) Business and lead generation. That is what more than four million companies and event organizers go thought every year. To generate business, companies organize summits, events, trade shows, and expos.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? What do marketing automation tools do?

Marketing Automation Services 119

Marketing Automation Services Enterprise Management Work Management Marketing Management 119

Lead Liaison

MAY 17, 2019

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Add this resource to your trade show process now!

Trade Show 49

Trade Show Lead Liaison Opinions Lead Capture 49

Lead Liaison

JULY 18, 2019

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ In true form, they released two helpful resources this week which are geared to help trade show coordinators prepare for high-steaks events. To access the Trade Show Preparation Checklist, click here.

Lead Liaison 48

Lead Liaison Trade Show Lead Capture Resources 48

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Lead Liaison

APRIL 11, 2019

Dallas, TX – Lead Liaison’s event lead management solution, GoExhibit!™ ™ , is growing in popularity among event marketers across the globe. At Lead Liaison, an uptick in requests means more innovation at a faster rate. ™ now supports nearly every method of lead capture. About Lead Liaison.

Trade Show 48

Trade Show Lead Liaison Marketing Management Marketing Automation Services 48

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. It’s important to do some research on the event organizer before the event. Pre-event marketing from the webinar organizer was not strong.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? from your marketing automation platform.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Adobe Experience Cloud Blog

JUNE 19, 2013

Webinars are one of the most cost-effective ways for B2B companies to generate leads and sales. Both companies promote the webinar and we share the leads. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

Hubspot

JANUARY 3, 2012

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. And it needs to be good.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Adobe Experience Cloud Blog

JULY 12, 2011

Marketing has traditionally been viewed (fairly or unfairly) as playing a supporting role to sales. The marketing team generates the leads for the sales department, while also focusing on the more creative stuff, like building brands, awareness, and preference. Nothing succeeds like success.

Enterprise Management 48

Enterprise Management Work Management Marketing Budget Marketing Management 48

Lead Liaison

APRIL 8, 2019

The news about Integrate acquiring Akkroo only validates what Lead Liaison has been doing since the infancy stages of our business. We’ve been developing a sales and marketing solution that unifies top-of-funnel lead capture, converts leads, closes deals, and helps retain customers. Don’t believe, check our home page.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

ViewPoint

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Lead Liaison

NOVEMBER 2, 2018

In fact, most of the technology that we create is intended to give businesses the opportunity to automate administrative tasks to make room for more person-to-person contact. Marketing events are a great way to engage in one-to-one contact. Perhaps you are trying to decide if your business should invest in event marketing.

Event Marketing 48

Event Marketing Statistics Enterprise Management Marketing Management 48

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. close rate. White papers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Dallas, TX – GoExhibit!™

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

Lead Liaison

FEBRUARY 12, 2019

Dallas, Texas – Sales and marketing solutions provider Lead Liaison will be exhibiting at the 2019 EXHIBITORLIVE conference in Las Vegas, Nevada. The global leader in event lead management will be showcasing their solution, GoExhibit!, and how it manages event leads from capture to close.

Lead Liaison 48

Lead Liaison Lead Ranking Marketing Automation Services Marketing Management 48

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Lead Liaison

MAY 10, 2019

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Lead Liaison

MAY 10, 2019

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Lead Liaison offers a suite of sales solutions including event lead capture , marketing automation , and sales automation.

Lead Capture 48

Lead Capture Work Management Marketing Management Lead Liaison 48

Webbiquity

APRIL 23, 2019

And yet today, the company’s software helps manage some of the largest B2B events and busiest experiential marketing calendars for leading tech companies, consumer brands, and automakers. At the next level up, G2Planet helps clients do a better job of running their business of events.

Enterprise Management 168

Enterprise Management Work Management Marketing Management Marketing Automation Services 168

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101