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8 Surprising B2B Use Cases for Chatbots

The Point

And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle. Lead Nurturing. Trial & Demo Conversions. Responding to those specific companies, by name (“Hey Google!

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How Virtual Event Marketing Benefits B2B Businesses

Valasys

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Streamline the Sales Cycle.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

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B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! For lead generation, the concept of thought leading content should go beyond the website. This is where lead nurturing fits in.

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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

However, in the context of, say: lead nurturing , getting a prospect to attend the event, see your product, listen to your vision/message/expertise/thought leadership, etc. may make a real difference in moving that individual further along the sales cycle. Comments welcome.

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What is Demand Generation in the B2B World?

SmarkLabs

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world.

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Is Your Marketing Team a Cost Center or a Revenue Center?

BOP Design

However, when you consider that the marketing department oversees inbound marketing, content marketing and key messaging that drives leads and conversions directly on the website, the marketing team is often generating revenue as well. How does a marketing team generate revenue? Nurturing Leads.