Event Marketing, Generation and Service

How to Maximize ROI from Your Event Marketing Content

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI.

Event Marketing

Event Marketing ROI Multi-Channel Advertising Agencies

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

MAY 3, 2022

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. The live events industry will rebound, but with new processes and priorities.

Marketing Report

Marketing Report Event Marketing Research Trends

Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. A company has choices.

Marketing Qualified Leads

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles

11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation

Lead Generation Event Marketing Generation Work Management

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is.

Event Marketing

Event Marketing Work Management Marketing Budget Marketing Management

Top Lead Generation Statistics for 2018

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Keep reading.

Lead Generation

Lead Generation Statistics Sales Qualified Leads Lead Scoring

How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media

Social Media Event Marketing Social Marketing Trade Show

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Social Media Marketing Tips for Event Planners.

Event Marketing

Event Marketing Enterprise Management Work Management Marketing & Strategy

Top B2B Lead Generation Statistics for 2021

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change. Ready to learn more?

Lead Generation

Lead Generation Statistics Sales Qualified Leads Allocation

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. No problem!

Trade Show

Trade Show Lead Generation Sales Qualified Leads Generation

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.

Lead Generation

Lead Generation Enterprise Management Sales Qualified Leads ROI

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

SmartBug Media

FEBRUARY 5, 2021

One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. Here are a few demand generation strategies for 2021 that your team needs to be sure they’re paying attention to. Demand Generation Strategies for 2021 You Need Right Now. Demand generation doesn’t happen overnight.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

MAY 30, 2023

.” B2B marketers were also slightly more likely (68% vs. 63%) to say that their budget will stay the same or increase this year. Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors.

Marketing Budget

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy

Could Event Marketing Be Your B2B Golden Ticket?

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing

Event Marketing B2B Marketing Work Management B2B

The Power of Intent Data in Lead Generation

Only B2B

SEPTEMBER 6, 2023

In the ever-evolving landscape of B2B lead generation , one element has emerged as a game-changer: Intent Data. It excels at identifying those prospects who are actively immersed in the process of researching products or services closely aligned with what your business offers.

Intent Data

Intent Data Lead Generation Intent Lead Scoring

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

SmartBug Media

FEBRUARY 5, 2021

One thing we do know is that, as marketers, generating that “buzz” starts with demand generation. Here are a few demand generation strategies for 2021 that your team needs to be sure they’re paying attention to. Demand Generation Strategies for 2021 You Need Right Now. Demand generation doesn’t happen overnight.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy

10 Ways to Increase Traffic With User-Generated Content

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content

User-Generated Content Traffic Generation Content

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Showcase Your Services, Tools, and Products In Use.

Paid Search Agency

Paid Search Agency Webcast Facebook Video Marketing

Demand Generation vs. Lead Generation: What’s the Difference?

Metadata

MARCH 15, 2022

Plenty of marketers and salespeople use “demand generation” and “lead generation” interchangeably. The key here is that lead generation is a subset of demand generation. There’s a lot to cover, but here’s our tl;dr version: Demand generation is the process of building an audience across channels.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Lead Generation Demand

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips

Tips Co-Registration Microsite Pricing

How Virtual Event Marketing Benefits B2B Businesses

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing

Event Marketing B2B Marketing Marketing Management B2B

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? As part of a SaaS company who works directly with financial service providers, Jody and her team leaned into the unconventional.

Event Marketing

Event Marketing Social Marketing B2B Thought Leadership Budget Programs

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing

Event Marketing Trade Show Paid Search Agency Lead Liaison

9 Biggest Event Trends of This Year

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends

Trends Marketing AI Co-Registration Conference

7 Killer Demand Generation Strategies

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. QUANTITATIVE MARKET RESEARCH. 7 Killer Demand Generation Strategies. Demand Generation. OUR CULTURE. OUR CULTURE.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Generation

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

JUNE 19, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels.

Lead Generation

Lead Generation Enterprise Management Sales Qualified Leads ROI

7 effective strategies of demand generation

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. 7 effective strategies of demand generation. OUR CULTURE. CONTENT SYNDICATION. STAFFING AND RECRUITMENT. OUR CULTURE.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Generation

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Boost the visibility of your company or product launch. Speaking sessions.

Event Marketing

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy

Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. How do you stay in front of potential clients and generate leads when everyone is confined to their own homes? Read More: How Content Accelerates Lead Generation].

Cost per Lead

Cost per Lead Sales Qualified Leads CPL Lead Ranking

Lead Generation Ideas for Trade Shows & Corporate Events

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But before you go fishing, you’re going to need to do some pre-event work to make sure your time is well spent. No problem!

Trade Show

Trade Show Lead Generation Sales Qualified Leads Generation

Seven Ways to Promote Your Local Business Outdoors

Webbiquity

DECEMBER 31, 2020

Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Here are seven ways to promote your local business outdoors. Retail Advertising. Commercial Vehicles.

Promotion

Promotion POS Business Paid Search Agency

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Encourage User-generated Content. BOOK ME TO SPEAK AT YOUR NEXT EVENT!

Planning

Planning Content Marketing Generation Content

What is B2B lead generation, and how to get started?

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation.

Demand Generation Agencies

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You may want to think again.

Lead Generation

Lead Generation Event Marketing Trade Show B2B Marketing

What is B2B lead generation, and how to get started?

Excelsior Research

MAY 24, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. What is B2B lead generation, and how to get started? Lead Generation.

Lead Generation

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking

5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Video marketing has other benefits beyond distribution and traffic generation.

Small Business Marketing

Small Business Marketing Paid Content Lead Generation Lead Scoring

On-Line Events on Twitter: Long-Live the Tweetchat

Marketing Insider Group

JULY 15, 2021

And like webinars and on-line conferences, Tweetchats can be a great “offer” in demand generation including tele and inside marketing/SDRs. We can share graphics such as charts from research reports, the results of a marketing campaign; basically, anything captured in a graphic image, and video as well. Long-Live the Tweetchat!

Twitter

Twitter Demand Generation Agencies Marketing Management Conference

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Or the lack of it.

Lead Generation

Lead Generation Event Marketing Generation B2B Marketing

How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. All companies working in B2B sales can benefit from hosting events to generate more leads. All companies working in B2B sales can benefit from hosting events to generate more leads. How Do You Generate B2B Leads?

Webinar Metrics

Webinar Metrics Lead Generation Paid Content Lead Scoring

How to Better Leverage Events in Your Demand Generation Strategies

SnapApp

NOVEMBER 15, 2018

Because events provide marketers with the opportunity to get highly personal, one-on-one time with potential customers, making it easier to strike connections and get prospects into the sales funnel. With this in mind, events make up a crucial component of a successful demand generation strategy. Take a look: 1.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Marketing Budget Demand

50 AI Prompt Examples For Marketers to Maximize ROI

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content.

Examples

Examples ROI Planning Work Management

The Fail-Safe Guide to Setting Your Event Theme

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing

Event Marketing Conference Trends Planning

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. With Google’s new “Your Money or Your Life” (YMYL) standards, content on the websites of news outlets, legal services providers, financial services companies, healthcare companies, and similar sites must undergo rigorous scrutiny to rank high in people’s searches.

SEO

SEO Content Marketing Marketing Analytics Tools Paid Search Agency

What is Demand Generation in the B2B World?

SmarkLabs

NOVEMBER 18, 2019

Demand generation is what a brand does to create awareness and interest. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. Isn’t that just lead generation? Unlike lead generation, demand gen in and of itself doesn’t involve a deal or a follow-up.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand Generation

How to Maximize ROI from Your Event Marketing Content

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Trending Sources

Event Marketing Leads Plummet Due To Coronavirus Cancelations

11 Proven Ways to Use Event Marketing for Lead Generation

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Top Lead Generation Statistics for 2018

How to Use Social Media Event Marketing to Boost Your Attendance

20 Blog Posts to Guide Your Event Marketing Strategy

Top B2B Lead Generation Statistics for 2021

Leads Generation Ideas for Trade Shows & Corporate Events

Importance of Data Quality in Driving ROI via B2B Lead Generation

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Could Event Marketing Be Your B2B Golden Ticket?

The Power of Intent Data in Lead Generation

Demand Generation Strategies: Biggest Shifts Happening in Marketing Strategy

10 Ways to Increase Traffic With User-Generated Content

How To Use Facebook Video Ads to Generate B2B Leads

Demand Generation vs. Lead Generation: What’s the Difference?

7 Tips for Creating Sponsorship Packages for Virtual Events

How Virtual Event Marketing Benefits B2B Businesses

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Why Direct Mail Should Be Part Of Your Post-Event Marketing

9 Biggest Event Trends of This Year

7 Killer Demand Generation Strategies

Importance of Data Quality in Driving ROI via B2B Lead Generation

7 effective strategies of demand generation

B2B Event Marketing: A Central Component of Your Strategy

Working Remote as a Marketer: Why Cost-Per-Lead Generation Campaigns Are Now More Important Than Ever

Lead Generation Ideas for Trade Shows & Corporate Events

Seven Ways to Promote Your Local Business Outdoors

8 Ways to Generate Pre-Event Hype with Content Marketing

What is B2B lead generation, and how to get started?

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

What is B2B lead generation, and how to get started?

5 Lead Generation Techniques for Small Businesses in 2019

On-Line Events on Twitter: Long-Live the Tweetchat

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

How Events Will ALWAYS Generate B2B Leads (+ 10 Effective Lead Generation Strategies for Your Next Event)

How to Better Leverage Events in Your Demand Generation Strategies

50 AI Prompt Examples For Marketers to Maximize ROI

The Fail-Safe Guide to Setting Your Event Theme

Is Content Marketing Becoming the New SEO?

What is Demand Generation in the B2B World?

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