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Is Authenticity Lost When AI Enters The Narrative?

Content Standard

In my opinion, when it comes to content, authenticity is about showing up on an inherently human level with a unique voice and perspective to offer. In marketing, this is often associated with first-hand experience, expertise, and a certain level of candor and transparency. And, perhaps more importantly, how?

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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

Marketers Can Leverage Knowledge of Online Behavior. In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny?

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From Insight to Impact: 2023 in Review & the Marketing Topics That Resonated

Marketri

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. As we celebrated our 19th anniversary this year, I reflected on the profound changes in B2B marketing over that time, along with some more enduring principles.

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Executive Summary: 5 Do’s, 5 Don’ts, 5 Examples for Writing Effective Ones

ClearVoice

They are often used during a company’s proposal process, as part of a business plan or even used to introduce potential investors to an emerging brand. Even so, their opinion, expertise and guidance is needed to grow a business or to approve certain investments or funds. So what is an executive summary? freelancing Click To Tweet.

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7 best link-building services for SEO performance

Martech

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry.

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13 PR Blogs You Should Be Reading This Year

Hubspot

The PRNEWS Blog features in-depth analysis of current industry news, useful how-tos, career advice, and opinion articles from PR pros across numerous industries. With sections on social media management, crisis communications, media relations, marketing, and more, PR Daily serves up a diverse range of topics for PR and comms pros.

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Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)

ClearVoice

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. .”

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