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The Generative AI Stories You Cared About Most in 2023

Salesforce Marketing Cloud

Generative artificial intelligence might be the only thing that’s had a bigger year than Taylor Swift. Of course, the impact of artificial intelligence (AI) extended far beyond the realm of pop culture. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023.

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Artificial Intelligence: A beginner’s guide

Martech

Everyone is talking about artificial intelligence. But stop for a moment and ask yourself a few questions: Do I really know what AI is? But stop for a moment and ask yourself a few questions: Do I really know what AI is? And do I know what the heck is deep learning? What’s new is its wide availability.

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What leading consultants say about the usage of automation in marketing

ClickZ

As per a recent survey by Nielsen, 51% of global consumers are willing to try artificial intelligence and virtual reality technologies to assess products and services. Human Experience: Enable data collection, storage, and analysis to create the human experience using AI and automation. trillion to the global economy by 2030.

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The Alexa of Marketing: Helping Win Customers and the Boardroom

Adobe Experience Cloud Blog

Perhaps this explains why there are still a small number of CMOs in the boardroom. The secret behind the success of intelligent personal assistants such as Alexa is the power of an artificial intelligence system built upon, and continually learning from, human data. Marketing has always struggled to show its value.

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Everything You Need to Know About AI in Customer Service

Salesforce Marketing Cloud

Table of contents What is AI in customer service? What are the benefits of AI in customer service? Let’s dive into what AI does, its benefits, and how you can get started. Our guide reveals how high-performing service orgs make it happen. Get the insights now What is AI in customer service?

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3 Types of Marketing Videos That You Can Make Remotely

Hubspot

But, what's the best way to navigate filming marketing videos from home? Because they're filmed in natural, but still strong, lighting, the tutorials better highlight what the products will look like on a person in real life. The growth in video marketing isn't all that shocking. Demos or Tutorials.

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How CleverTap Improves Customer Engagement With AI in Marketing

Martech Advisor

Artificial intelligence (AI) helps marketers scale their efforts aimed to improve engagement and customer experience (CX). In the past few years, artificial intelligence (AI) has helped organizations improve various functions, and marketing is one of them. Create Customized Messaging.