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Litmus 101: How to Get Started with Email Previews & Pre-send Checks in 3 Easy Steps

Litmus

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way.

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The social media customer service statistics brands need to know in 2022

Sprout Social

Help guides? The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So how are customers using social channels to receive support from brands? Can you DM us if you are experiencing any other issues currently? ^JJ Automated phone systems? Website chatbots?

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Digital Asset Management and the knowledge gap: Discovery

Martech

If you imagine digital asset management as a chess game, some of us have a base understanding. As stated in the last article, “how many of us do not engage, use and reuse content daily.” ” Simply put, most of us engage with content at various levels every day. All in and en passant.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. It’s like something magic happens in January—et voilà, the market is forever changed.

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The Content Ecosystem Model: How to Build a Unified Content Marketing Plan

Content Standard

Content is no longer a marketing tactic; it’s brand currency. This guide is designed to help you build that power base. If you’re like most marketers, you may find yourself stuck in a rhythm: create assets as requested, then move on. We call this asset-centric marketing. What Is the Content Ecosystem Model?

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The Freelance Writer’s Guide to Pitching

ClearVoice

Just start sending emails to any old random editor you find on a publication’s “About Us” page? This guide walks you through the types of pitching out there and how to do each one. Go to their site or blog and look for a “Write for Us” or “Contributor Guidelines” link.

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How B2B Marketers can stay close to their Customers

Valasys

Effective marketing is difficult to get right. B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers.