Porch Group Media

JUNE 9, 2022

Like texting and social media, email is an integral part of modern-day communication. Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Webbiquity

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Image Source: eMarketer. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Those who use 10 or more images in each blog post reported strong results ( Orbit Media Studios ). 97% of bloggers promote their content using social media ( Statistica ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. YouTube is the second-most popular social media channel for businesses to use to publish content. ( Buffer ). Instagram is the third most popular social media channel for businesses to use to publish video content (behind Facebook and YouTube).

Stats 98

Stats Video Marketing Planning Emarketing 98

Biznology

MAY 8, 2019

You want to make your blog the best ever and ensure you are putting your best foot forward on social media. Mobile will account for over 70 percent of digital ad spend this year, according to eMarketer. Host Relevant Webinars. An imperative part of effective digital marketing is producing the right type of content.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. And, eMarketer says digital video will grow by double digits through 2020 going forward. Here are this years’ top social media trends. million people. Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. percent increase over 2014, and it signals continued growth for social advertising in the years to come. Need more help cashing in on social opportunities? That’s a significant 33.5

Social Media 40

Social Media Spending Trends Mobile Advertising 40

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. of Millennials, 77.5% of Generation X, and 48.2%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Brandpoint

MARCH 23, 2020

Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% Articles like this, once published on highly trusted media sites, can also be shared quickly on social media. increase from 2019 to just a 7% increase.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Webbiquity

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). eMarketer ). ” ( Social Media Today ). eMarketer ). 82% of businesses plan to increase spending on content marketing in the coming year.

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

JULY 29, 2020

For instance, say that your CTR for your social media ads has grown by 30% over the month. You will want to do this with each digital marketing strategy (such as email marketing, social media, PPC, etc.) Source: [link]. However, the bounce rate from those clicks is very high and the conversion rates are extremely low.

Lead Generation 139

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 139

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership.

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Webbiquity

JUNE 16, 2015

– Webinars (63%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Derek participated in a webinar over the summer with Log My Calls. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Image courtesy of eMarketer.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vision Edge Marketing

APRIL 11, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Marketing Insider Group

FEBRUARY 5, 2024

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Live Webinar) The best times to host a webinar are 11 AM and 2 PM.

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. So the jury is still out.

Spending 120

Spending Media Mobile Advertising Forrester 120

Hubspot

JUNE 19, 2012

Just who should be responsible for managing my company's social media presence ? For most companies, social media management is a function of the marketing department, but there is a slew of social applications for your customer service and sales teams , too. needn't apply to social media management.

Social Media 28

Social Media Paid Search Agency Work Management Companies 28

NuSpark Consulting

MAY 28, 2011

You folks stumbled with social media and kept questioning the value of the time and resources. Related Posts: The importance of optimizing eMarketing; An Interview with a COO A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold” OK already- It’s time for Marketing Automation. Regards, Paul.

Email Marketing 100

Email Marketing Work Management Marketing Automation Services Lead Scoring 100

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 21, 2016

Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

NuSpark Consulting

JANUARY 21, 2012

Inbound Marketing: Get Found Using Google, Social Media, and Blogs. eMarketing Strategies for the Complex Sale. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . Keyword Intelligence: Keyword Research for Search, Social, and Beyond .

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Directive Agency

MAY 2, 2017

Plus, 87% of B2B marketers use Twitter to promote their content , and they rate Twitter as the second most effective social media website. Then, post the video on your landing page, services page, YouTube channel, and social media platforms. Tactic #6: Ask them to be a guest on your webinar.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120