KoMarketing Associates

APRIL 2, 2012

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 The article infers that as “users get settled into their desks and check in on various social networks, they are starting to include Google+ in the mix.” minutes on Google+ in January 2012, a drop from 5.1 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Those brands that don’t have resources to create ad platforms from scratch usually opt for white-label advertising technology, as it cuts – almost in half – investments and time for installation. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Of the 44% who do create targeted campaigns for re-engagement, two-fifths (39%) find that free resource offers are effective, marking the highest rate of satisfaction of the 5 campaign types identified. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Half of worldwide marketers have turned to social listening to understand consumers’ changing preferences during the pandemic.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Contently

SEPTEMBER 12, 2016

With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube. Clicks can be bought on social networks for cheap these days. You might assume that teens and tweens would be most active on social. Remember when Snapchat was a punchline?

Stats 60

Stats Social Media Social Marketing Media 60

Buzz Marketing for Technology

OCTOBER 18, 2013

If you think investing the time, resources and dollars into testing and optimizing your site for smartphones and tablets isn’t that urgent, think again. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 26, 2010

Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. It also includes links to additional resources to dig deeper into each area. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Contently

AUGUST 3, 2016

Every social network has a personality. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy. According to eMarketer , LinkedIn’s ad dollars will only account for 3.4 But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Digilant

AUGUST 10, 2023

Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads. Social Ads are commonly used to drive brand awareness and reach new audiences. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads. Social Ads are commonly used to drive brand awareness and reach new audiences. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bluetext

APRIL 22, 2020

This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. It can be a draw for businesses to find free thought leadership content or resources on your site – even if it’s content that you would normally have gated. . Shifting Media Channels.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Those brands that don’t have resources to create ad platforms from scratch usually opt for white-label advertising technology, as it cuts – almost in half – investments and time for installation. of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Those brands that don’t have resources to create ad platforms from scratch usually opt for white-label advertising technology, as it cuts – almost in half – investments and time for installation. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Think about new “arrangements&# of content as resource centers for prospects and/or customers. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Vision Edge Marketing

APRIL 11, 2012

When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 As more and more companies invest resources into social media and marketing it’s natural to bring to question how to measure the value of this investment.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

When you decide to leverage social media you need to deploy it consistently over time. eMarketer estimates that social network ad spending will be $1.3 As more and more companies invest resources into social media and marketing it’s natural to bring to questionhow to measure the value of this investment.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

KoMarketing Associates

DECEMBER 30, 2013

Image courtesy of eMarketer. But, as SEO becomes more heavily reliant on establishing the right industry connections to build links, LinkedIn will become the most logical network for outreach. Here are two resources we wrote about LinkedIn over the past year. Mobile SEO Best Practices.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Sprout Social

NOVEMBER 21, 2019

Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Social media.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Content Standard

OCTOBER 13, 2016

Despite being one of the fastest-growing messaging apps , Snapchat is still the domain of mostly younger users; Snapchat’s largest segment of users is between ages 18 and 25, eMarketer reported. Snapchat boasts about 150 million daily users, Ad Age reported , while the most recent figures put Instagram’s user base at 300 million.

Brand Identity 40

Brand Identity Branding Emarketing Social Media 40

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. I wanted to include it since it’s a more realistic viral campaign economically, and resource-wise. Ardath Albee's Tip. Ardath Albee Recommends. Adam Needles.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Mobile Use.

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Webbiquity

FEBRUARY 2, 2011

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal. 2011 Trends: Content Marketing Is Critical by eMarketer. by Ink Rebels.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

APRIL 12, 2011

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. eMarketer found a 20.0% Time is a person's most precious resource.

Facebook 28

Facebook Emarketing Broadcasting Social Networks 28

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Take lead management to the next level.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. How have you determined whether to market on a new social channel?

Social Networks 134

Social Networks Stats Brand Identity Branding 134

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Leverage Your Social Network. Leverage Your Social Network. Be visable. write, speak, publish, and promote ) Benefit from the Halo Effect. Associate with the big names Use Customer Reference Selling.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

MARCH 4, 2011

Marketers are becoming more and more interested in measuring the ROI of social media. According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Cocal Cola has a wide variety of resources on the Fan Page. Although only 15.4%

Facebook 28

Facebook Examples Emarketing Youtube 28

Online Marketing Institute

OCTOBER 29, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Biznology

SEPTEMBER 25, 2017

According to eMarketer , 1.8 Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). billion people by 2020.

Work Management 162

Work Management Marketing Management Lead Ranking Ad Frequency 162

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 billion, climbing to $102.9 billion by 2026.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Small and Medium-sized organizations (both at 57%) rely more heavily on internal resources when it comes to video production ( Demand Metric & Vidyard, 2020 ). of internet users ( eMarketer, 2019 ).

Statistics 157

Statistics Video Marketing Planning Business 157