Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Convince & Convert

JUNE 27, 2014

Social Media Number of the Week: 63% The TV is the top device of choice for FIFA World Cup viewers to follow the games, but smartphones come in second. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. via FIFA.com Nick loves this idea. Sheryl Sandberg.

Social Marketing 148

Social Marketing Work Management Marketing Management Emarketing 148

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Listening Context: Targeting according to whether the person is on a headset, connected via Bluetooth, Wi-Fi, etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Listening Context: Targeting according to whether the person is on a headset, connected via Bluetooth, Wi-Fi, etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Listening Context: Targeting according to whether the person is on a headset, connected via Bluetooth, Wi-Fi, etc.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Porch Group Media

APRIL 22, 2021

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Porch Group Media

JULY 13, 2021

Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. 74% shoppers are unlikely to share a product on social network after purchase. eMarketer). Rapt Media).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

KoMarketing Associates

APRIL 2, 2012

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 The article infers that as “users get settled into their desks and check in on various social networks, they are starting to include Google+ in the mix.” minutes on Google+ in January 2012, a drop from 5.1 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). 82% of marketers report increased open rates with rich email personalization. Three in 5 (62%) email marketers chose personalization as being among their most effective types of email. Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Martech Advisor

MARCH 6, 2020

Short-form video applications, be they TikTok or Instagram, give marketers the opportunity to engage with audiences who are not available through traditional media outlets and social networks: primarily younger consumers. aged 13-16 are on TikTok, according to eMarketer. As of September, 42% of internet users in the U.S.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

EveryoneSocial

APRIL 1, 2021

Below you’ll find social listening statistics focused on social media usage, the impact on customer experience, and improving business results. Half of worldwide marketers have turned to social listening to understand consumers’ changing preferences during the pandemic. SocialMediaToday ) Globally, over 3.6 billion in 2025.

Statistics 76

Statistics Paid Search Agency Companies Eye-Tracking 76

Porch Group Media

NOVEMBER 12, 2019

Investing in technology that enables real-time delivery and personalization of data (50%). In fact, according to one research study by PwC, social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. eMarketer ). Sharethrough ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • In-person events are still the most effective channel for B2B marketers. Social Media Today ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

EveryoneSocial

JUNE 14, 2022

Whether employees have 100 or 1 million connections, every member of your team is capable of driving growth by leveraging their social network. LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. eMarketer ). MSLGroup ). MSLGroup ). A win-win!

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. users ages 25 to 34 , according to eMarketer. With a whopping one billion monthly users, Instagram sees 63% people checking their feeds at least once a day.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Porch Group Media

SEPTEMBER 24, 2019

Social Media Advertising Statistics. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). HubSpot ). .

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

ClearVoice

DECEMBER 5, 2018

Unfortunately for you (but fortunately for humanity), the time users spend on social media isn’t trending the way you might believe. A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. You may believe that growth is growth.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

AUGUST 3, 2016

Every social network has a personality. Facebook is for the opinionated person who overshares details about private life. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy.

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Contently

JUNE 3, 2016

According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. eMarketer’s findings from April suggest that desktop has seen underspending while mobile spend almost exactly aligns with its share of time spent—a good reminder not to take Meeker’s slides as law.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Sprout Social

JANUARY 9, 2017

According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Brands quickly discovered the power of Instagram in terms of boosting social media engagement , making it one of the most popular networks. Clicks are Critical. and 5 p.m. are active.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

KoMarketing Associates

JUNE 13, 2013

For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. eMarketing Association Network – 525,073 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Porch Group Media

JULY 16, 2018

TWO: BE SOCIAL. Millennials have grown up with social media and tend to share everything with their social networks. According to a study by eMarketer, 84% use social media. Social advertisements offer an ideal way to engage these social media users.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% In 2021, this technology is being rapidly adopted by major broadcasters and content creators who benefit from greater monetization – technology provides reduced latency, personalized video experience for the users and much better reporting.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Bluetext

APRIL 22, 2020

This means varying working hours, virtual gatherings and different web surfing, streaming and social networking habits. With 53% of B2B marketers considering in-person events and tradeshows an effective channel for driving conversion according to eMarketer , this can be an important change to take advantage of.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Paid Search Agency B2B 28

Digilant

AUGUST 10, 2023

Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads. Social Ads are commonly used to drive brand awareness and reach new audiences. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads. Social Ads are commonly used to drive brand awareness and reach new audiences. In 2022, digital advertising accounted for nearly 72 percent of U.S.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). And this has helped shape employee advocacy which simply put: “Employee advocacy is about curating brand and other content for your team members to read and share with their social networks.”. 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

Statistics 58

Statistics Paid Search Agency Word of Mouth Companies 58

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Customer Experience Matrix

DECEMBER 14, 2009

I’m not talking about personal style, although the decibel level at any marketing conference speaks for itself. But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. I should have known that marketers talk first and listen later.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. Figure out how to position your brand.

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Hubspot

FEBRUARY 25, 2016

Perhaps that’s why brands are agog over social commerce. For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. A Diamond In The Rough.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28