ClearVoice

JULY 6, 2021

YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. eMarketer ). eMarketer ). LinkedIn video stats.

Stats 98

Stats Video Marketing Planning Emarketing 98

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. eMarketing Institute’s Free Online Marketing Course & Certification. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. This information can be used to create targeted marketing campaigns across various social media channels.

Social Media 84

Social Media Work Management Marketing Management Service 84

DAGMAR Marketing

APRIL 5, 2022

digital ad spend (eMarketer). Retargeting ads can lift engagement rates up to 400 percent (SharpSpring) 30 percent of consumers have a “positive” or “very positive” opinion of retargeted ads (LinkedIn) Customers are 70 percent more likely to purchase a product when a company utilizes retargeting (TechJury). Search Ads. References.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

KoMarketing Associates

SEPTEMBER 16, 2020

If your company has a dedicated “Information Officer,” that’s another person who should be contributing to the planning and execution of your ABM program. ABM relies far too heavily on both technology and information to go far without those departments. eMarketer reports that “US B2Bs will spend $8.14

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Webbiquity

FEBRUARY 23, 2016

” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Content Standard

APRIL 26, 2018

Take a look at these ten current statistics from reputable sources (Pew Research, Statista, eMarketer, and more) and the implications of each for your social media strategy today. Source: eMarketer. Source: We Are Social ; eMarketer. That isn’t to say you should remove LinkedIn and Twitter from your social media mix.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. LinkedIn revamps contacts tool to boost relationship management. Via eMarketer. Via ClickZ. The Most Effective E-mails Are Personal.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% By simply clicking a button, users can sign up for an offer, using their Twitter credentials, without filling out any information. That should be no surprise, as Facebook held 7.4% StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. This ensures your information is kept up to date on multiple platforms and you have a presence where your audience might be searching for you.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. In-game advertising is also a great way to collect user data.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

eMarketer suggests there are approximately 184.6 Marketers can refine and improve their advertising messages and strategies by gathering specific customer metrics and information like time spent playing video games, the gamer’s profile, location information, and more. In-game advertising is also a great way to collect user data.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Digital B2B Marketing

JUNE 11, 2012

According to a recent report on eMarketer , 85% of marketers curate content in order to establish thought leadership! Done well, it can make you a recognized resources for news and information and keep you in front of your audience. Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages.

Curation 100

Curation B2B Thought Leadership Thought Leadership Emarketing 100

KoMarketing Associates

OCTOBER 20, 2015

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Digilant

APRIL 1, 2021

Pair these changes with increased screen time since the onset of COVID-19, and people are increasingly turning to video channels as a source of both entertainment and information. According to eMarketer , people without traditional TV services (cable or satellite) will outnumber those with it within the next three years. For Completes.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

KoMarketing Associates

JANUARY 25, 2013

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Bluetext

JANUARY 23, 2019

Privacy will be an even bigger issue for audiences; more publicity around Facebook and Google about how individuals are targeted, how their information is shared (and sold), and how they believe they are being manipulated will continue to take a toll on their online behavior.

Buy 36

Buy Banner Ads Media Emarketing 36

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. One of our more subtle goals of 2013 has been to not only write about the industries we’re in, but to also cover the latest news and information associated with the industries we’re in. Image courtesy of eMarketer. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Martech Advisor

SEPTEMBER 26, 2019

·You can use Microsoft Audience Network to target LinkedIn profiles based on their industry, company, or job designation. Information overload and dwindling attention spans are the two adverse effects of the saturation of content. Let us know on LinkedIn , Facebook , or Twitter. Adopt a Multidevice Design Approach.

Display 74

Display Advertising Agencies Advertisements Advertising 74

Martech Advisor

DECEMBER 11, 2019

According to eMarketer , the digital video ad spend in the U.S. Therefore, the content will be more conversational and FAQ-themed to help users find information on the go. Let us know your thoughts and predictions on LinkedIn , Facebook , or Twitter. 4G networks are fast, but lag issues still creep up when streaming videos.

Marketing AI 79

Marketing AI Trends Mobile Advertising Planning 79

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. This could be anything from creating branded videos on Snapchat, using Facebook Ads , or creating sponsored posts on LinkedIn. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Remember that social media is all about conversations, and sharing interesting information with people you trust.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech Advisor

NOVEMBER 1, 2019

According to eMarketer , the native ad spend in the US alone will climb up to $52.75 It’s impossible to log in to social media sites such as Facebook, Twitter, LinkedIn, or Instagram and not find posts labeled Sponsored. According to IAB Europe , native ads can receive a CTR up to 0.3%, whereas eMarketer found it to be 0.8%.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Porch Group Media

JULY 8, 2019

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn.

Social Media 58

Social Media Social Marketing Trends Media 58

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. The information and references shared are invaluable for developing one’s own social strategy. How are you going to develop and augment your organization’s B2B social media strategy?

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Audience behavioral signals .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Outbound Engine

MARCH 20, 2020

Communication always has an intention, whether it’s to inform, evoke action, strike an emotional chord or get a laugh. If you’re creating copy for your website… Then your goal should be clear, informative content that’s relevant and provides long-term benefits to your audience.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

seo.co

JANUARY 10, 2022

A chatbot is personable, unbiased, and informative. This, in turn, enables buyers to make faster and informed decisions and ensures that users feel heard and are treated as individuals. Video marketing is one of the most effective ways to inform customers about your products and services. Video Marketing. million customers.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

distribion

NOVEMBER 9, 2016

– Walker Information. – eMarketer. For more information on email marketing and a list of all our helpful marketing content, visit our resource page or email us at hello@distribion.com. He also loves meeting new people – connect with him on LinkedIn or Twitter. – Jeff Russo. – Cvent.

Stats 79

Stats Email Marketing Trends Work Management 79

Sprout Social

JANUARY 9, 2017

Jump to LinkedIn. Data from eMarketer predicted by the end of 2017, more than 70% of US brands will be on Instagram. This will help you keep your audience’s attention longer and make you a source of information on Instagram. Best Time to Post on LinkedIn. Jump to Twitter. Jump to Instagram. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

chiefmartech

JUNE 28, 2016

So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Marketing & Sales Information System Analyst. eMarketing Specialist. eMarketing Manager – CRM. VP, Marketing Information Management. Manager, Digital Innovation.

Marketing Management 55

Marketing Management Paid Search Agency Sample Emarketing 55