B2B Marketing Exchange
JANUARY 24, 2024
This year’s event, which takes place in Scottsdale, Ariz., The #B2BMX Experience --> Kicking off the event with the opening keynote is “B2B Content Lessons From Taylor Swift: Shake Off Your Old Strategy & Experiment To Engage,” featuring Forrester’s Phyllis Davidson. Let’s peek into this year’s agenda and see what’s in store.
ViewPoint
FEBRUARY 11, 2014
How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? Ruth and I discussed some of the key points of her book “Trade Show and Marketing,” in which she asked companies about the benefits of trade shows.
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DemandBase
APRIL 12, 2020
In part, that is because most marketing attribution models focus on touchpoints—singular events in the customer journey—rather than the introduction of innovative approaches like Account-based Marketing. But these sources can include site experiences, field events, content offers, trade shows, and digital advertising, just to name a few.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
The Point
MAY 10, 2011
To add this event to your calendar, click here. Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Steve Nesich of MarketStrike has more than 20 years experience in corporate events – including conferences, seminars, Webinars, and virtual events.
markempa
JANUARY 4, 2006
« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.
KoMarketing Associates
JANUARY 25, 2013
Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Most Used Channels. This chart ranks each channel from most to least popular.
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