ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vision6

NOVEMBER 12, 2020

The Email Marketing Summit Australia ended on a high last Friday (6th November). The program featured six marketing legends across Australia. We’re going to unpack each speaker session to uncover all their top tips and insights. We’re going to unpack each speaker session to uncover all their top tips and insights.

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. It’s not a set-it-and-forget it strategy. Email Marketing with Tangible Results.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

ClickZ

JULY 4, 2020

contraction in global GDP in 2020. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. 42% of marketing leaders are increasing spend on marketing technology. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Optinmonster

AUGUST 7, 2020

Are you up to date with the latest email marketing statistics? Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies. Email Marketing Statistics. Email Usage Statistics.

Statistics 109

Statistics Email Marketing Planning Open Rate 109

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff. Image Source.

Budget Programs 136

Budget Programs Work Management Marketing Management Email Marketing 136

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

RDIGS

JUNE 5, 2023

Before taking on my first B2B Email Marketing blog, I had worked in email marketing for some time. More than minor tweaks to generalized email marketing tactics are needed to build a great B2B campaign. What is B2B email marketing? What is B2B email marketing? That is changing!

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. But, the inevitable day draws near. Never fear!

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. 1 for good reason.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Launch Marketing

DECEMBER 18, 2019

In 2019, it was estimated that the number of active email accounts would hit 5.6 billion accounts equate to a lot of opportunities for your email marketing. And as the number of email accounts grows, so do the trends, strategies and opinions surrounding email marketing.

Email Marketing 93

Email Marketing Marketing Strategy Marketing & Strategy B2B Marketing 93

Hubspot

JUNE 15, 2020

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. At this point, email has proven to be a major communication tool for both consumers and marketers.

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Litmus

NOVEMBER 25, 2020

Changing conditions in 2020 prompted all of us to rethink strategy, alter workflows, and reduce budgets. But even with all of that, 78% of email teams said email is important to their company’s success. So when 50% of marketers say optimizing email workflow is a priority, it makes total sense.

Email Marketing 82

Email Marketing Trends Budget Programs Marketing Management 82

Lake One

AUGUST 19, 2020

Nearly 70% of companies engaged in account based marketing programs are using email as a key channel and close to 60% label it as an important channel to their ABM effort. So what kind of emails are account-based marketers sending? ABM Email Example: Gifting. ABM Email Example: Personalized Video.

Account Based Marketing 97

Account Based Marketing Email Marketing Examples ABM 97

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Here’s how…” Written By Sterling Sweeney: Published Feb 21st, 2020 | Updated Feb 21st, 2020.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Zoominfo

OCTOBER 22, 2020

That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. The answer: yes. Consent from the user.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Zoominfo

DECEMBER 23, 2020

Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database. Check email deliverability rates 2.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. On the surface, this may seem to be positive news until you think about the 49% of marketers that aren’t doing it. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Webbiquity

JUNE 13, 2023

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Guest post by Mehdi Hussen. Modern consumers are demanding.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Understand what’s trending in digital marketing ?.

Marketing Report 70

Marketing Report Trends Email Marketing Marketing Budget 70

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class. Simply shout, “Hey, Siri!”

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing AI 134

Marketing AI Stats Planning Marketing Automation Services 134

Martech Advisor

DECEMBER 3, 2019

Email marketing services software are defined SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. Table of Contents: What is an Email Marketing Software Platform?

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

NOVEMBER 13, 2023

The holiday email marketing season is here. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. You and every other email marketer in your industry—making subscriber inboxes more crowded than ever. For the holidays, email timing is everything.

Mobile Marketing 101

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 101

GreenRope

OCTOBER 28, 2021

5 Ways to Improve Your Email Marketing with CRM. 81% of B2B marketers say their most used form of content marketing is email newsletters. Content Marketing Institute , 2020). 31% of B2B marketers say email newsletters are the best way to nurture leads. 1 Personalization.

CRM 52

CRM Work Management Sales Qualified Leads Marketing Management 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Data Cleaning/CRM Appending

SEPTEMBER 4, 2019

In spite of tremendous advances in social media, marketing emails are on the top as ever for B2B businesses to be in touch with their leads as well as customers. As a whole lot of digital marketing teams have realized the fact that email marketing provides high ROI and conversion rates, a recipient’s inbox has […].

Email Marketing 69

Email Marketing Marketing Strategy Marketing & Strategy Conversion Rate 69

SmartBug Media

MAY 11, 2021

Guest author Jaymin Bhuptani is the CEO of Email Uplers (formerly EmailMonks). No matter how long you’ve been sending marketing emails, the overall process has remained more or less the same: You acquire leads. You create an email campaign. Create Hyper-Personalized and Micro-Segmented Email Campaigns.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing? What is Email Marketing? Email marketing is crucial to the success of any business.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Valasys

JUNE 19, 2020

All spheres of marketing landscape were impacted, and email marketing was no different. While none of us have got it all figured out, we all are certainly confident of some strategies and trends that seem to be paying off good results even during the pandemic crisis. This is a big turn off for the customers.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71